Sample Swot Analysis of a Onion Business

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TABLE 3.SWOT ANALYSIS (Resource Analysis)


The business proponents have enough capital to start the business.

The proponent has a direct contact with the onion farmers that will supply the raw materials needed.


There is no machine available here in the country for faster drying.

There are available methods for dehydrating/ drying onions.

ManpowerThere is no need to hire professional workers.

ManagementThe owners have engaged in business and they have sufficient knowledge and training in handling a business.

The proponents are dedicated to work full time in managing the business.

The resource analysis identifies the internal strengths and weaknesses that the firm is capable of doing at the start of the business. Strengths are the factors that will contribute to the success of the prospective business. It includes money, materials, methods, manpower, management and time. On the other hand, weakness refers to the factor/s that may cause the failure of the business. In establishing this business, machines are seen to be the major weakness of the company because of its unavailability in the national market. This weakness may affect the production of dried onion. The only option seen by proponents to overcome this weakness is to acquire the machine needed in the international market but it will cost too much so they decided to use the natural sun drying. They also projected that the company can afford to acquire new drying technology after five years of successful operation.

TABLE 4. SWOT ANALYSIS (Environmental Analysis)

Factors in the Environment

The company has the opportunity to introduce dried onions as substitute for fresh onions. People may still choose to use fresh onions as spices in cooking rather than preserved onion.

Technology and Technical
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