Sample Proposal for Research Paper on SERVQUAL
Research on Service Quality of Online Retail Websites offering goods in UAE
Introduction
This write-up is the research proposal for the MBA program of Manchester Business School. It will focus on researching about the service quality of online retailers and their presence online with problems and features on the online web portals front-end and back-end systems from technical and user experience point of view to benchmark the best features of an online retailing website.
Background
Online retail is on Boom. Looking at various websites springing up to offer the right brands for customers, service quality is a very important differentiator for these websites. This research will focus on the service quality of specifically those website that sell retail items to the end consumer. The needs and requirements of these websites are different from the ones such as banking and emailing sites thus application of SERVQUAL method will be very helpful in understanding what customers demand from these websites and what improves the sales volume for these websites, which is the most important factor for the growth of online retail business.
Research Problem
Are today's online retailing websites offer the best services to their existing and prospective cutomers?
As stated above, we will use SERVQUAL method to measure the service quality that today's websites offer and also what they should be offering. Applying SERVQUAL will help us find the gap and offer strategies to fill those gaps.
Overview of today's online websites selling to consumers
Online retail space is evolving on a daily basis. This makes a consumer focused company to work on various areas and define this space as a leader rather than just following others. They need to work on user experience, payment services, customer supports, safe payment flows with various methods and reverse logistics as some areas of challenge to them. We will perform an end-to-end service quality analysis of top 5 online retail
Introduction
This write-up is the research proposal for the MBA program of Manchester Business School. It will focus on researching about the service quality of online retailers and their presence online with problems and features on the online web portals front-end and back-end systems from technical and user experience point of view to benchmark the best features of an online retailing website.
Background
Online retail is on Boom. Looking at various websites springing up to offer the right brands for customers, service quality is a very important differentiator for these websites. This research will focus on the service quality of specifically those website that sell retail items to the end consumer. The needs and requirements of these websites are different from the ones such as banking and emailing sites thus application of SERVQUAL method will be very helpful in understanding what customers demand from these websites and what improves the sales volume for these websites, which is the most important factor for the growth of online retail business.
Research Problem
Are today's online retailing websites offer the best services to their existing and prospective cutomers?
As stated above, we will use SERVQUAL method to measure the service quality that today's websites offer and also what they should be offering. Applying SERVQUAL will help us find the gap and offer strategies to fill those gaps.
Overview of today's online websites selling to consumers
Online retail space is evolving on a daily basis. This makes a consumer focused company to work on various areas and define this space as a leader rather than just following others. They need to work on user experience, payment services, customer supports, safe payment flows with various methods and reverse logistics as some areas of challenge to them. We will perform an end-to-end service quality analysis of top 5 online retail