Sample Press Release and Research

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  • Topic: Pittsburgh, Pittsburgh Tribune-Review, Pittsburgh metropolitan area
  • Pages : 8 (2563 words )
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  • Published : May 23, 2013
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PRESS RELEASE
Fleur de Tour’s Maiden Voyage brings Southern Spice to Pittsburgh Ship’s arrival throws a Fourth of July, Joie de Vivre (Joy to Live) Welcome Party for the City of Pittsburgh

May 12, 2013, Pittsburgh, Pennsylvania: Laissez Les Bons Temps Rouler! (Let the Good Times Roll!) The New Orleans native cruise line is calling Pittsburg its newest expansion city to their Maiden Voyage tour, bringing a twist of Creole and Cajun flare to the heart of Allegheny County. The Maiden Voyage Cruise sends passengers on a culturally rich experience through the lush Mississippi River, docking in some of America’s most influential cities. On July 4 th, the Maiden Voyage’s Joie de Vivre (Joy of Living) themed Welcome Party will feature some of the biggest joys from Creole and Cajun cultures. The event will be catered to adults and children of all ages featuring brass-band performances, Mardi-Gras inspired face painting and, of course, plenty of food and beverages to go around that will satisfy every taste and desire from café au lait and beignets to jambalaya and hurricanes. Guests attending Maiden Voyage’s Joie de Vivre Welcome Party will have the opportunity to test their skills at an oyster-shucking contest, dance to the beats of a “Jazz Off” between local Pittsurghese musicians and street performers of New Orleans, bid on silent auctions featuring works from some of the South’s finest, and indulge in many of the joys of the Creole and Cajun cultures. Acclaimed pastry chef of Pittsburgh’s Vanilla Pastry Studio, Chef April Gruver, will be serving patriotic cupcakes in celebration of the Fourth of July as a fireworks display lights the sky. What better way to celebrate America’s birthday than with this Joie-ful experience, not to be missed! The Maiden Voyage’s Joie de Vivre Welcome Party will kick-off at 11 a.m. upon the ships arrival at the Port of Pittsburgh on July 4th. A press conference is to be followed.

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MARKET RESEARCH and PROPOSED APPROACHES
Demographics of the Average Cruise Vacationer According to the latest consumer survey prepared for Cruise Lines International Association (CLIA) in 2011, the general profile of the cruise vacationer was welleducated (76 percent college graduates) with an average age of 48, earned a median household income of $97,000. The target market for cruise vacationers are adults, 25+ years in age with a household income of $40,000+. Although the demographics and preferences of the cruise customer vary by cruise line and the segments of travel, cruise vacationers typically travel with others. 80 percent traveling with a spouse or in pairs, thirtythree percent travel with children, 19 percent with friends, and 18 percent with other (non-child) family members. In Pairs/ With Spouse With Children With Friends With Other Family Members

Cruise Vacationer Typically Travels with Others

When someone mentions The Fourth of July, the things that instantly come to mind are wearing red white and blue head-to-toe, barbequing hot dogs and hamburgers on the grill outside in the heat, patriotism, spending time with friends and family, hanging out by the pool/lake/beach with music playing in the distant background, and as the years went on: beer and margaritas were introduced into the equation. During the night, we would gather as a family to the highest point of the city to lay down blankets on the grass and watch the fireworks light up the sky tickling our ears with loud popping and crackling sounds. The night ended in exhaustion with legs that itched from the grass, hair that smelt of BBQ smoke and a sunburn that was guaranteed to peel. Now, I don’t know if that’s just me being from Texas, but that is what comes to mind when I think Fourth of July. It is a time to be outside with family. So, saying that… and Pittsburgh being surrounded by nature and, I’m sure, plenty to-do; how is Fleur-de-Tour going to skew the public...
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