Sample Persuasive Message

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Sample Persuasive Message
Rodolfo G. Garcia Jr.
COMM/470
August 22, 2011
Margarette Chavez

Sample Persuasive Message
E-tailing, short for electronic retailing is the sale of retail merchandise over the internet. There are many factors that beckon different behaviors in e-tailing ( Searchcio.com, 2011 ). It is the new wave of the world today. As technology steers our habits toward electronic commerce, it affects different behavioral aspects for both e-tailers and their customers. E-commerce, short for electronic commerce, is the buying and selling of goods and services on the internet ( Searchcio.com, 2011 ). It is important to identify and understand some behaviors inherent to e-tailing so that we can learn how to properly respond to a virtual audience. Develop sample persuasive message aimed at a virtual audience. Inherent Behaviors

Retailers are the middlemen between the manufacturers and consumers ( Turban, E., King, D., McKay, J., Marshall,P, Lee, J. & Viehland, D., 2008 ). E-tailing, as explained before is just a way to do it online. By e-tailing, manufacturers can cut out the middle man and sell directly to the customer ( Turban,E., et al., 2008 ).Behaviors and associated mediums, explain how each medium enables e-commerce. E-commerce, short for electronic commerce, is the buying and selling of goods and services on the internet ( Searchcio.com, 2011 ). One to One Marketing

One behavior inherent to e-tailing is building customer loyalty. There are many strategies involved with this behavior. One to one marketing, where organizations get to know their customers more intimately ( Turban,E., et al., 2008 ). This is a strategy used by many companies. USAA is a financial services company with a demographic of the military and their families that uses this strategy. This particular type of one to one marketing is referred to as relationship marketing. Rather than sell one product to multiple customers, this marketing strategy attempts to sell...
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