Sample of Marketing Plan

Only available on StudyMode
  • Download(s) : 57
  • Published : October 3, 2011
Open Document
Text Preview
Executive Summary
Easy Enterprise is playing a key role in helping customers to improve their lifestyle by providing timely access to safe and convenient multi-function carpet. Easy Enterprise is a start-up business, established in Viva Home Shopping Mall at Jalan Loke Yew by 4 partners by bringing 25% capital to the enterprise. The enterprise is incorporated in 1st October 2010 as Partnership Corporation under Suruhanjaya Syarikat Malaysia (SSM). Our mission is to be one of the leaders in manufacturing of multi-function furniture products. We want to become one of the furniture manufacturing of multi-function carpets by profitable, good services, value and quality. Our vision is to create an easy and convenient lifestyle for all walks of life by promoting the multi-function furniture throughout the Malaysia Furniture Shops. This vision is clear alongside with Easy Enterprise. Multi-function carpet is a convenient and easy user-friendly to be used as their part of their lifestyles. This product is unique because it can be change into much different way to be used such as it can make as laptop desk or doing exercise such as yoga. Besides that, it is simple to be used and save place of good accessories that help the consumer to have good lifestyles. Hence, the production cost per unit is RM234 and the estimated selling price is RM550. Moreover, our managerial boards are as follows. Our Chief Executive Office is Wong Ke Lee, Chief Financial Officer is Lee Lai Peng, Marketing and Operations Manager is Chin Sill Fong and Account, Human Resources and Administrative Manager is Chan See Mun. Besides that, we also had employed some employee into our business. Our target sales income is RM2, 000,000 in three years. All of our partners will bring their own capital into business and is around RM180, 000 and sharing profit is equally. With this capital, all of the equipment is being purchase ourselves to produce the multi-function carpets, which from cutting the wood till end of packing. Therefore, in our partnership contribution, we are able to achieve the break-even analysis withthin one year. We have done some systematic research and planning so that the business can run it smoothly. In conclusion, we believe Easy Enterprise has a potential company to compete among indirect competitors and might be able to expand in the future. 1.1 INTRODUCTION

1.1.1 Business Description
General Description of Business
As part of its efforts by creating a convenient lifestyles for all walks of life, Easy Enterprise is playing a key role in helping customers to improve their lifestyle by providing timely access to safe and convenient multi-function carpet. Easy Enterprise is a start-up business, established in Viva Home Shopping Mall at Jalan Loke Yew by 4 partners by bringing 25% capital to the enterprise. The enterprise is incorporated in 1st October 2010 as Partnership Corporation under Suruhanjaya Syarikat Malaysia (SSM). Most of the people nowadays wanted to create the houses becoming interior luxury design although the houses are being smaller. Easy Enterprise is the one of the furniture company that will provide the services for them. This is because a space of houses is small and most of the luxury and beautiful furniture was not enough places to fit in. Besides that, the convenient land peel is easily carried anyway and save the places. Easy Enterprise has the business opportunity to launch out a convenient and easy to carry out of product as multi-function carpet. Since our product is new and there does not have any similar or same product in the market, therefore we believe that if this product is launching out, it will become one of the leading products in the furniture manufacturing industry and also can be part of the accessories furniture. On the other hand, Easy Enterprise as a manufacturing and distribution/wholesaler for the product and will being applying for marketing skills by promoting the new product. Our factory will set...
tracking img