Internal Question & Answer (Q&A) documents are often developed to prepare media spokespersons for interviews and include tougher questions than FAQs. Internal Q&As also include areas of vulnerability (e.g. who is to blame and could the medical response have been quicker?) Use the sample Q&As below as a guide to create your own during a crisis event.
Q: What happened? (Examples: How many people were injured or killed? How much property damage occurred?) A: At approximately XX:XX, an incident was reported at (location). The details at this point are unknown, however we are working very closely with local emergency response agencies to ensure that the safety of the surrounding community remains the number one priority.
Q: Was this a terrorist incident?
A: An investigation is taking place and we will update you with details from that investigation as we receive them. Right now, however, our greatest concern is for the welfare of the victims and their families.
Q: When did it happen?
A: Early reports indicate that the incident happened at approximately XX:XX.
Q: Who is to blame?
A: The details at this point are unknown. An investigation is taking place and we will update you with details from that investigation as we receive them. Right now, our main focus is on rescue efforts and on the well-being of the victims and their families.
Q: Has this ever happened before?
A: I will be happy to research that and get back to you, right now we are focused on the incident at hand, and on making sure that members of the surrounding community are safe.
Q: Who was involved?
A: In order to protect the privacy of those involved, we are withholding the release of victims’ names pending notification of family members.
Q: Why did it happen? What was the cause?
A: Those details will be investigated. Right now our primary concern is for the welfare of the victims and their families.
Q: Will there be inconvenience to the public?...