Sample Marketing Survey

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  • Topic: Palm wine, Egg yolk, Egg
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  • Published : January 7, 2013
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Dear Respondent:
We, the BS-Management Accounting students of Ateneo de Davao University, are currently undergoing a Project Feasibility Study of the product “Kinutil” in partial fulfillment of the requirements in Management Consultancy. In line with this, we would like to ask for your help through answering this survey form.

Brief background of the product:
Kinutil is a Boholano chocolate eggnog energy drink, supercharged with tuba–coconut toddy with a blend of condensed milk, native chocolate (tablea), egg yolk, and savoring the distinct crunch of a healthy pako (fiddlehead fern). It is derived from the from the visayan term Kutil or stir. Phase 1

Part I: About the Product
1.Have you heard of “tuba” before?
o Yes
oNo
2.Have you tried it?
oYes
oNo
3.How about KINUTIL (tuba with cocoa, egg, and honey), have you heard about it before? oYes
oNo
If yes, from whom?
oFamily and relatives
oFriends
oNeighborhood/Barangays
oStores
Others (please specify) ____________

(Please proceed to No. 4)

§If no, are you interested with it? _YES_NO

(If yes, proceed to No.6 ; if no, proceed to Part III)

4.Have you tried it before?
oYes
oNo
§If YES, does it taste good? (Please rate, 5 as the highest)
o1
o2
o3
o4
o5

5.How often do you buy the product?
oDaily
oWeekly
oMonthly
oYearly
Others (please specify): ___________
6.At what rate are you willing to buy the product? (Please rate, 5 as the highest) o1
o2
o3
o4
o5

Phase 2
Part II: Financial Aspect
7.How much are you willing to pay?
___________________________
Part III: Preferences
8.How do you consider yourself as a drinker (alcoholic drinks)?

oHard Drinker
oOccasional Drinker
oRegular Drinker

_ Not a drinker

9.If you were to buy a product,...
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