Sample Management Essay
Through times, the role of a manager has been experiencing changes. This was caused by the changes of consumer behavior, evolving organizational structures, and last but not least, rapid technology development. Managers had to accommodate to every changes in either of the three to be able to do their job decently. The same today, a lot of managers are in position where they have to chose whether to alter their current techniques or not, because the market and the adjacent areas of sale are changing very quickly. The major change in an organization consists in inclination towards customization versus standardization. As competitiveness grows, more rivals want to obtain bigger market shares. This way, customization becomes a very powerful tool that attracts customers much. In such an approach, managers have to take into account not customers’ needs and wants, as they used to before, but rather they should consider each customer separately. Of course, there are organizations that have to work for every customer individually, like advertising agencies, or barber’s shops, they literary cannot provide one and the same good or service for all customers, their business would then become unprofitable. Such kinds of organizations do not count. Great example of the ones that do count would be companies that produce clothes. Nike, as well as Levi’s has changed their approach tremendously over last years. Their intrinsic life of organization has been altered by the consumers’ demand of customized tangible goods. As a result, managers’ function has also been changed and has become more customer-driven. Prominent examples of customization were evident when both of the listed above companies offered unique services for every customer. One can observe at their website that every customer can pick his own color for shoes, not choose out from the offered list, and then have his name or unique id written on the side of each shoe. Another change that most of...
Please join StudyMode to read the full document