Sample Feasib

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A PROJECT FEASIBILITY STUDY ON THE ESTABLISHMENT OF
SALT AND LIGHT TEA SHOP IN DUMAGUETE CITY

In partial fulfillment of the Requirements in
Management 47 (Enterprise Planning)

Submitted by:

November K. Alagasi
Crisha Aurese P. Dagle
Ralph Jan I. Jayoma
Dexter C. Mira
Ordep Mae V. Quiza
Junabeth Marie B. Tamparong
Francis Lonie R. Zamora

Submitted to:

Mr. Ehsan Yaeghoobi
Course Instructor

Atty. Gloria S. Futalan
Course Adviser

May 12, 2012
TABLE OF CONTENTS

ACKNOWLEDGEMENTv
INTRODUCTION1
I.OBJECTIVES OF THE STUDY2
II.SCOPE OF THE STUDY3
III.SIGNIFICANCE OF THE STUDY3
IV.METHODOLOGY
A.Description of the Sources of Data4
B.Research Environment4
C.Respondents of the Study5
D.Sampling Technique5
E.Research Instrument6
F.Data Gathering Procedure6
G.Statistical Treatment Applied7
H.Limitations of the Study7
V.PROJECT SUMMARY
A.Background of the Study7
B.Name of the Enterprise8
C.Project Proponent8
D.Location of the Business8
E.Brief Description of the Project8
F.Objectives of the Project9
G.Highlights of the Study
1.Conception of the Business10
2.Nature of the Business Industry10
3.Mode of Financing10
4.Cost of Investment11
5.Time Table and Status of the Project11
6.Gantt Chart12
VI.SUMMARY OF FINDINGS
A.Management Aspect13
B.Market Aspect13
C.Technical Aspect13
D.Financial Aspect14
E.Legal Aspect14
F.Socio – Economic Aspect14
G.Environmental Aspect15
VII.ELEMENTS OF THE STUDY
I.MANAGEMENT ASPECT
A.Basic Consideration16
B.Form of Ownership16
C.Organizational Chart17
D.Officers and Key Personnel18

II.MARKETING ASPECT
A.Market Factor
1.Market Description24
2.Product Description24
3.Demand24
4.Supply25
5.Demand – Supply Analysis26
6.Competitor’s Profile26
7.Pricing Scheme30
B.Marketing Program/ Plan
1.Product31
2.Place32
3.Price32
4.Promotion33
5.People35
C.Presentation of Analysis and Interpretation of Data37

III.TECHNICAL ASPECT
A.Product/Services66
B.Interior Design and Layout66
C.Building66
D.Utilities67
E.Service Flow67
F.Furniture and Fixtures69
G.Facilities and Equipment69
H.Labor Requirement70
I.Raw Materials and Supplies70
J.Waste Disposal75

IV.FINANCIAL ASPECT
A.Capital Requirements76
B.Assumptions77
C.Financial Statements81
D.Investment and Financial Statements Analyses87

V.LEGAL AND TAXATION ASPECT
A. Business Permit Application95
B. Employment Compensation & Remuneration99

VI.SOCIO – ECONOMIC ASPECT
A.Social Aspect115
B.Economic Aspect116

VII.ENVIRONMENT ASPECT117

CONCLUSION119

RECOMMENDATION120

APPENDICES121

ACKNOWLEDGEMENTS

First and foremost, the researchers would like to thank Father God for giving us the gift of strength, knowledge and wisdom to pursue this research study. The group was able to persevere in every situation that came along; with His constant guidance the group finally reached the summit. The researchers would also like to extend their deepest gratitude and appreciation to: To our instructor, Mr. Ehsan Yaeghoobi, for the time he spent with the researchers sharing his expertise and knowledge on the subject at hand, To our adviser, Atty. Gloria G. Futalan, for sharing to the researchers her knowledge and expertise in the study, for being a source of encouragement, constantly persuading the researchers to pursue the study amidst the countless pressure and demands the study has to offer, and for guiding the researchers from the beginning of the study until the end of the course, To our proponent, Mr. Humber S. Tia, for trusting the researchers and giving 100% support on the study and having the confidence to entrust his proposal to the researchers, To our accountant, Ms. Ma. Lourdes I. George, for all the hard work she had bestowed in making the...
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