Salvation Army Business Plan

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The Athens Salvation Army Thrift Store Business Plan
Presented to:
Dr. Dawn Deeter Dr. Steve Flaherty Dr. Raymond Frost
Mr. Ross Kelsey Dr. David Kirch Dr. Arthur Marinelli Dr. John Schermerhorn By:
Team 2
Jeremy Fanning Adam Kormushoff Jacki Namestnik David Royer Chelsea Valentine November 17, 2003
TABLE OF CONTENTS
Executive Summary..............................................................................................4 Introduction......................................................................................................... 5 Current Market Description.....................................................................................5 Market Description.......................................................................................5 ..... Product Review.............................................................................................6 ..Review of Competitors.................................................................................7 ...... Threats and Opportunity Analysis........................................................................8 ..... Objectives........................................................................................................... 9 Marketing Mix......................................................................................................9 Product.......................................................................................................... 9 Pricing......................................................................................................9 ...... Distribution...................................................................................................10 ...

Promotion....................................................................................................... 10 Action Plan......................................................................................................10 ....

Store Presentation............................................................................................10 Athens Salvation Army Membership Card..............................................................11 Seasonal Pricing..............................................................................................11 Target Market and Their Discounts..................................................................12 ..... Prestige Pricing.............................................................................................12 ..Promotional Leaflets....................................................................................13 ...... Business Alliances for Donations.........................................................................13 Student Volunteer Groups..................................................................................14 Training Programs............................................................................................15 Basic Control Procedures....................................................................................15 ... Conclusion.......................................................................................................... 15 Works Cited...................................................................................................16 ...... Appendix A: Financial............................................................................................17 Appendix B: Financial............................................................................................18 Appendix C: Financial............................................................................................19 Appendix D: Financial............................................................................................20 Appendix E: Financial............................................................................................21 Appendix F: History of Salvation...
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