Sales Promotions

Almost every Company uses Sales Promotion techniques at some stage of the product life cycle since sales promotion techniques provide a strong incentive to BUY!
Generally, there are 3 modes of Sales Promotion -  
  Consumer oriented
      Sales force oriented
      Retailer oriented
    Advantages of Sales Promotion - Importance to Consumers
  Increased Buying Confidence - Distribution of free   samples is probably the fastest and best way through which   manufacturers can push consumers to try a product. Once satisfied   with the quality of the sample product, consumers become more   confident about buying a new product.
      Reduced Rates - During promotional campaigns, companies   offer their products at discounted rates. Consumers like   to make use of such occasions to buy larger quantities of such   products.
    Advantages for Producers and Manufacturers
  Entering New Markets - Sales Promotion campaigns enable   manufacturers to capture new markets.
      Controlled Expenses & Measurable Results - Producers   have direct control over sales promotion campaigns and this   enable them to make sure that there are no undue wastages in   the process!
      Increased Sales - Sales promotion techniques have favourable   effect on the sales of products. Companies enjoy increased   demands for their products while such campaigns are running.
    Advantages for the Sales Force
    Some of the commonly used Sales Promotion tools include -
      Free Samples, Coupons, Lucky draws, games and contests, Cash     Refund offers, Free Trials, Tie In Promotion, Point of Purchase     Displays etc     The Promotion Mix:
  Promotion is one of the most important functions of marketing.   It makes people aware that your books exists, and makes them   understand why they need to buy it. There are four general promotional   tools you can use at different times to accomplish these goals.
      1) Sales promotion uses items such as premiums,... [continues]

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