Generally, there are 3 modes of Sales Promotion -
Sales force oriented
Advantages of Sales Promotion - Importance to Consumers
Increased Buying Confidence - Distribution of free samples is probably the fastest and best way through which manufacturers can push consumers to try a product. Once satisfied with the quality of the sample product, consumers become more confident about buying a new product.
Reduced Rates - During promotional campaigns, companies offer their products at discounted rates. Consumers like to make use of such occasions to buy larger quantities of such products.
Advantages for Producers and Manufacturers
Entering New Markets - Sales Promotion campaigns enable manufacturers to capture new markets.
Controlled Expenses & Measurable Results - Producers have direct control over sales promotion campaigns and this enable them to make sure that there are no undue wastages in the process!
Increased Sales - Sales promotion techniques have favourable effect on the sales of products. Companies enjoy increased demands for their products while such campaigns are running.
Advantages for the Sales Force
Some of the commonly used Sales Promotion tools include -
Free Samples, Coupons, Lucky draws, games and contests, Cash Refund offers, Free Trials, Tie In Promotion, Point of Purchase Displays etc The Promotion Mix:
Promotion is one of the most important functions of marketing. It makes people aware that your books exists, and makes them understand why they need to buy it. There are four general promotional tools you can use at different times to accomplish these goals.
1) Sales promotion uses items such as premiums,... [continues]
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(2009, 11). Sales Promotions. StudyMode.com. Retrieved 11, 2009, from http://www.studymode.com/essays/Sales-Promotions-249402.html
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"Sales Promotions." StudyMode.com. 11, 2009. Accessed 11, 2009. http://www.studymode.com/essays/Sales-Promotions-249402.html.