Sales Promotion Report

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A
research report
ON
“ SALES PROMOTION OF PEPSI ”
of
[pic]

Submitted for the requirement
Master of business Administration
(under U.P. Technical University, Lucknow)

SUBMITTED BY:-

Manish dev pandey
ROLL NO.: 0824970018
MBA-IVth Sem
2008-2010

SHRI RAM COLLEGE OF MANAGEMENT
MUZAFFARNAGAR - (U.P.)

PREFACE

The research project is necessary part for fulfillment of MBA course. The emphasis in the project is providing the study and an insight into Indian FMCG Business Scenario.

The research report is designed to provide participation of MBA program as on the job experience. This has given a chance to try and apply the academic knowledge and gain insight into corporate culture. This helps in developing decision-making abilities and emphasizes on active participation by the student.

I undertook my project in Pepsi Foods Pvt. Ltd., Noida a leading Bottler and Marketing partner of the Pepsi Foods. During the training, I had worked on the project “Sales promotion of PEPSI in NOIDA & NCR.”

I gained valuable experience & knowledge during the survey. The Project consists of my findings after tabulation of collected data, then analyzed conclusions were drawn and finally suggestions were put forward.

ACKNOWLEDEMENT

A task undertaken without offering prayers to almighty and talking blessings from the elders is not a good beginning. Likewise the work completed without acknowledging the assistance to those who were always by my sides to make my efforts fruitful in the task left incomplete.

In the beginning, I would like to express my sincere thanks to my Institute teachers for giving me an opportunity to take the practical experience of working life.

MANISH DEV PANDEY

MBA – 4TH SEM

Roll No.- 0824970018

DECLARATION

I, Manish Dev Pandey, hereby declare that this project titled “Sales promotion of PEPSI in NOIDA & NCR.” is prepared by me, during the academic year under the guidance of Swati Upadhayay, Faculty of SRCM MMuzaffarnagar.

I also declare that this project work is the result of my own effort and has not been submitted to any other university or institution for the award of any degree. Also this project is strictly for assessment purpose and can not be held against the company. The facts held in the project may have been altered to protect the interest of the company

MANISH DEV PANDEY

MBA – 4TH SEM

Roll No.- 0824970018

CONTENTS

← Executive Summary……………………............7 ← Company Profile……………………………….9 ← Products Profile……………………………...13 ← Credentials……………………………………...31 ← Objectives……………………………………….35 ← Research Methodology ………………….38

← ANALYSIS…………………………………………..56 ← Findings & Observations…………………...66
← Recommandations……………………………69
← Limitations………………………………………73 ← Main Key Points………………………………..74 ← Conclusions…………………………………….76 ← Bibliography…………………………………...77 ← questionnaire…………………………………..78

EXECUTIVE SUMMARY

The distribution network of PEPSI is well known for its efficiency but company constantly strives for the betterment of their distribution network system. Emphasis of our study was to focus on the customer of company i.e., the retailers. The Retail Mapping of NOIDA & NCR is an integral step for the assessment, development and betterment of this system. The distribution system not only comprises the movement of the products but also incorporates the merchandising of the product, which is very broad in its purview. The project incorporates the analysis of the...
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