I. Company Profile
* UNILAB is the largest and leading healthcare company in the Philippines. UNILAB take pride in providing quality and affordable healthcare products and services that enrich the lives of Filipino families. Starting out as a small drugstore in 1945 post-war Manila, Unilab provided quality medicines at prices within the reach of the community. Today, Unilab develops, manufactures, and markets over 300 prescription, over-the-counter, and personal care brands covering the major therapeutic categories from common illnesses, like cough, colds, pain, allergy, and fever, to diseases like hypertension, high cholesterol, diabetes, asthma, infections, tuberculosis, ulcer, anemia, and cancer. Aside from the Philippines, Unilab operates in ten other countries in Southeast Asia: China, Hong Kong, Indonesia, Laos, Malaysia, Myanmar, Singapore, Sri Lanka, Thailand, and Vietnam. The major Unilab manufacturing complex in Metro Manila has been cited by international health organizations as one of the finest in Asia.
II. Industry Analysis
* Growee is in the Food Supplement vitamin industry, it is formulated to help meet the nutritional needs of children during periods of increased physical activity, rapid physical and mental growth and development.
III. Competitors Analysis
Products| Company| Price| Promotion| Distribution|
Growee with Chlorella Growth Factor| Unilab Consumer Health| Growee with Chlorella 30 mL (P42.32) Growee with Chlorella 120 mL (P137.94)
Growee with Chlorella 250 mL (P239.2)
Growee with Chlorella oral drops
Growee with Chlorella 15 mL (P75.58)| -They have commercial about their product.-They also give leaflets that have an instant prize promo. -Television contest.-They are also giving brochures. * | Watsons| Cherifer| Intermed Marketing Philippines| Cherifer Forte 120ml, (P 176.75)| -They have commercial about their product.- They also give leaflets that have an instant prize promo.Television contest.-They are also giving brochures. | Watsons|
Products| Price| Index|
Growee with Chlorella| Growee with Chlorella 120 mL (P137.94)| 100%| Cherifer Forte | Cherifer Forte 120ml, P 176.75| 128.14%|
* Cherifer is 20% costly than Growee.
* Cherifer is the main competitor of Growee with Chlorella Growth Factor is food supplements. It is under the Intermed Marketing Philippines, Inc. It is a Chlorella Growth Factor (CGF), rich in nucleic acids essential for the stimulation of growth. Combined with Taurine and Lysine, CHERIFER is packed full with all the weight-promoting and cell-nourishing nutrients your children need to maximize their growth potential. Weight growth promoting is the feature that is the same with Growee.
IV. Strategic Selling Objective
* To give quality products for Mercury drugstore and build partnership with them. * To offer introductory prices such as 5% rebate for accepting our offer which is making Growee available in all 700 branches of Mercury Drugstore nationswide and 5% discount for the next 2 orders after the first deal.
PRESENTATION OF THE PRODUCT
* Contains Vitamins, Lysine, Choline, Taurine, Chlorella Growth Factor, Humerctants, Stabilizer, pH Control Agents, Emulsifiers, Caramel, Natural Flavors, Preservatives, Thickener, Disodium, EDTA Vitamin A, D3, E, B1, B2, B6, B12, Niacinamide. It is a food supplement formulated to meet the nutritional needs of children during periods of increased physical activity, rapid physical & mental growth & development.
* Especially made for 7 months to 11 years old, Growee Syrup and Drops can also be taken at any age, with no known restrictions. Daily dose of Vitamins. May be taken with or without food (May be taken w/ meals for better absorption).
III. Features and benefits
* Growee, a growth multivitamin brand for babies and children aged, which...