Over the past 2 years, McKinsey has completed more than 1,000 projects across key marketing and sales disciplines, spanning a wide range of industries including consumer packaged goods, financial services, high tech, industrial, retailing, telecommunications, and pharmaceuticals.
The McKinsey Marketing & Sales Practice is engaged in work that covers a wide variety of issues for a broad range of companies. We have provided examples of our experience and impact in key marketing disciplines – click on a specific capability below to view.
A consumer durables manufacturer wanted to better leverage its brand to break out of a period of flat growth. Read more »
We helped a consumer goods manufacturer better understand customer price sensitivity, putting an end to a downward spiral in industry pricing. Read more »
We helped a large, multiformat retailer and credit card issuer reduce downward migration by 20 to 30 percent for its highest-value customer segments. Read more »
Customer Relationship Management
With our help, a leading retail bank boosted the effectiveness of its cross-selling programs with no significant organizational changes. Read more »
Marketing Organization and Capability Building
Our client, a telecommunications firm, needed to restructure its marketing and sales organization to match a rapidly evolving industry. Read more »
Marketing Spending Effectiveness
A leading brokerage firm wanted to focus limited marketing investments on key segments and geographies. Read more »
In a recent initiative for a packaged goods manufacturer experiencing slowing growth, we uncovered latent process and relationship benefits that became the foundation for a new category strategy. Read more »
We worked with a printing company to revamp a cost-based...