Sales & Distribution of Amul

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  • Topic: Milk, Amul, Powdered milk
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  • Published : September 12, 2010
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PROJECT REPORT

1. PROMOTION OF AMUL FRESH MALAI PANEER IN INSTITUTIONS

2. PENETRATION OF AMUL BUTTERMILK AND AMUL LASSEE

3. BRAND AWARENESS OF AMUL THROUGH AMUL VIDYASHREE AND AMUL VIDYABHUSHAN AWARDS

Submitted By
BHUSHAN PERSINGWAR

Under The Guidance Of
Prof. H. S. BARARI

A PROJECT SUBMITTED IN PART OF COMPLETION
OF MMS SUMMER PROJECT TO THE

Chetana’s R. K. Institute of Management & Research Bandra(East),Mumbai 400 051

JULY 2010

DECLARATION

This is to declare that the study presented by me to Chetana’s R. K. Institute of Management and Research, in part completion of the MMS Summer project under the title 1. Promotion of amul fresh malai paneer in institutions

2. Penetration of amul buttermilk and amul lassee

3. Brand awareness of amul through amul vidyashree and amul vidyabhushan awards has been accomplished under the guidance of Prof. H. S.
Barari.

Signature

Bhushan Persingwar

CERTIFICATE

This is to certify that the study presented by Bhushan Persingwar to the Chetana’s R. K. Institute of Management and Research, in part completion of the MMS summer project under the title 1. Promotion of amul fresh malai paneer in institutions

2. Penetration of amul buttermilk and amul lassee

3. Brand awareness of amul vidyabhushan awards through amul vidyashree and amul has been done under the guidance of Prof. H. S. Barari. The project is in the nature of original work that has not so far been submitted for any program of Chetana’s R. K. Institute of Management and Research or any other University / Institute. References of work and related sources of information have been given at the end of the report.

Prof. H. S. Barari Prof. Firdos Shroff (Director)

ACKNOWLEDGEMENT

I would like to express our sincere gratitude towards Mr. Sameer Nagale (sales Manager), Mr. Arindam Chatterjee (DIC) of GCMMF (AMUL) for the guidance provided. This project would not have reached its end without the supervision and direction which they gave. I thank them for spending their valuable time and energy in guiding me throughout this project and for certifying me of my successful completion of the project report. I take this opportunity to express my deep gratitude to Prof. H. S. Barari who has always been there to guide me throughout this project report. I thank the Department of Marketing Management for offering me this opportunity.

Table of contents

Sr. No.| Title| Page Number|
1.| Dairy Industry Profile 1.1 The world dairy situation 1.2 Indian Dairy situation 1.3 Co-operative unions | 233| 2.| The Organization 2.1 Introduction and History 2.2 Amul secret of success 2.3 GCMMF overview 2.4 Organization structure 2.5 Production Function 2.6 Distribution Network 2.7 Managing Competition 2.8 Advertising 2.9 Sales turnover 2.10 Area of Operatoins 2.11 Facts 2.12 Symbol 2.13 List of Amul products| 681011131315151617181819| 3.| Title-1: Promotion of Amul Fresh Malai Paneer Launching of new product 3.1 Introduction 3.2 New product launch check list 3.3 Project proposal 3.4 Objective 3.5 USP of Amul fresh malai paneer 3.6 Competitors 3.7 Promotion through sampling 3.8 SWOT 3.9 Data anaylsis and representation 3.10 Findings & Observation...
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