Sales and Distribution Management of Amul

Topics: Milk, Amul, Minimum wage Pages: 19 (4334 words) Published: October 28, 2010

Prof. Neeraj Dixit
SUBMITTED By: Nirmay Abichandani M-09-01 Dilip Pawara M-09-38
Study of various
strategies and policies
Followed by

“Experience is the best teacher”
This is what we have been hearing from long but its true meaning had been conveyed to us by our esteemed faculty Prof. Neeraj Dixit Not only lectures but the encouragement to handle various cases and situation on our own has been the most magnificent gifts to us from his side.

We have completed this project under his able guidance and supervision only .We would be failed in our duty if we do not acknowledge the revered scholarly guidance, assistance and knowledge; we have received from him towards fruitful and timely completion of this work.


Serial no.| Topic| Page no.|
1.| About Amul| |
2.| Amul Offerings| |
3.| Recruitment and Selection of Amul| |
4.| Training and Development| |
5.| Motivational strategy| |
6.| Compensation policies| |
7.| Distribution Networks| |
8.| Competitors| |
9.| Bibliography| |

AMUL means "priceless" in Sanskrit. A quality control expert in Anand suggested the brand name “Amul,” (Anand Milk Union Limited) from the Sanskrit “Amoolya,” Variants, all meaning "priceless", are found in several Indian languages. Amul products have been in use in millions of homes since 1946. Amul Butter, Amul Milk Powder, Amul Ghee, Amul spray, Amul Cheese, Amul Chocolates, Amul Shrikhand, Amul Ice cream, Nutramul, Amul Milk and Amulya have made Amul a leading food brand in India. Today Amul is a symbol of many things. Of high-quality products sold at reasonable prices, of the genesis of a vast co-operative network, of the triumph of indigenous technology, of the marketing savvy of a farmers' organization and have a proven model for dairy development. And have a proven model for dairy development (Generally known as “ANAND PATTERN”).

AMUL has been able to:
* Produce an appropriate blend of the policy makers farmers board of management and the professionals: each group appreciating its rotes and Limitations, * Bring at the command of the rural milk producers the best of the technology and harness its fruit for betterment. * Provide a support system to the milk producers without disturbing their agro economic systems, * Plough back the profits, by prudent use of men, material and machines, in the rural sector for the common good and betterment of the member producers and * Even though, growing with time and on scale, it has remained with the smallest producer members. In that sense. Amul is an example par excellence, of an intervention for rural change.

Today, twelve dairies are producing different products under the brand name Amul. Today Amul dairy...
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