Saint-Gobain Glass: Characteristics of Mirror in B2B and B2C

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  • Topic: Mirror, Curved mirror, Mirrors
  • Pages : 8 (2230 words )
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  • Published : January 19, 2013
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INTRODUCTION

Saint-Gobain Glass is a leading Glass Manufacturer in India and manufactures a range of Reflective Glass, Solar Control Glass, Green Building Glass, Interior glass, Fire resistant glass and Advanced Glass Solutions. Their reflective glass range includes mirror glass with a maximum sheet size of 3210 x 2000mm and a thickness of 5mm. Coating on Saint-Gobain mirrors is applied with a revolutionary new process which replaces copper, the origin of corrosion in mirror, with a highly sophisticated multiple level chemical treatment. In this process, the silvered layer is applied on the glass by a chemical method also knows as the wet film method. To reinforce the adhesion of this layer, a preparatory surface treatment of the glass is done by sensitization followed by passivation. The silvered layer is then treated to endow it with anti-corrosion properties and to improve adhesion of the paints.

CHARACTERISTICS OF MIRROR IN B2C
Characteristics
It has superb lustre, and a perfectly flat surface ( in the case of flat mirrors) which gives a distortion-free image reflection.

Mirror uses high grade float glass as its base and it is manufactured under an automated process, thus giving superb quality mirror.

Also, mirrors find different applications due to their ability to be moulded into concave and convex shapes apart from the usual flat surfaced mirrors.

Applications
1.Cosmetic mirrors of appropriate size and designs for homes. 2.Internal use of wall surfaces, ceilings and pillars for general household usage, shops, offices and departmental stores. 3.Furniture and interior decorations.

4.In a small way, mirrors of smaller dimensions are also used by fashion designers and tailors for dress designing. CHARACTERISTICS OF MIRROR IN B2B

Characteristics
Mirror manufactured under the automated process has a silver membrane which is protected by a copper plated layer, and finally sealed with an oven baked paint coating. The silver membrane is fully protected, this providing long lasting performance and durability.

Applications
Use of Flat Mirrors:
Mirrors are used in washrooms of restaurants, in bars, hotels, jewellery shops, beauty clinics, nightclubs and theatres •They are also used in sports and leisure centres, gymnasiums and swimming pools.

Use of Concave Mirror:
Concave mirrors are used in vehicle headlights to focus the light from the headlight. The light is not as diffused and the driver can see better at night. •Concave mirrors are used to focus light for heating purposes. •They are used as dentists' mirrors to magnify the image of patients’ teeth to facilitate the examination. •Used in some telescopes.

Convex Mirror Uses:

Used in rear-view mirrors of vehicles. These mirrors make objects appear smaller than they really are. Due to this compression, these mirrors to reflect a wider image area, or field of vision. •Convex mirrors are often placed near ATMs to allow bank customers to see if someone is behind them. This is a security measure that helps keep ATM users safe from robbery of any cash withdrawals and helps keep ATM users' identity more secure. •Large hospitals, stores and office buildings often use convex mirrors to allow people to see what is around a corner to help keep people from running into one another. • Ceiling dome mirrors are ideal for surveillance in shops, offices and industrial environments. They allow someone to watch what is going on in a wide area and allow shopkeepers to spot thieves and vandals •Portable inspection mirrors can be used for security and safety purposes. They are widely used by security firms and the military.  

MARKETING MIX FOR B2C MARKET

A mirror is used at home in various ways like compact mirror for personal uses, in bathrooms and mostly by women for their personal styling. This is not a frequent buying in case of B2C market because replacement time is long in case if it does not break....
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