Saigontourist

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SaigonTourist Holding Co - Travel and
Tourism - Vietnam

Euromonitor International : Local Company Profile
April 2010

SaigonTourist Holding Co - Travel And Tourism

Vietnam

List of Contents and Tables
Strategic Direction .......................................................................................................................................................1 Key Facts .......................................................................................................................................................................1 Summary 1

SaigonTourist Holding Co: Key Facts ..................................................................................1 Summary 2
SaigonTourist Holding Co: Operational Indicators ..............................................................1 Company Background.................................................................................................................................................1 Competitive Positioning ..............................................................................................................................................1 Summary 3

SaigonTourist Holding Co: Competitive Position 2009 .......................................................2

© Euromonitor International

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SaigonTourist Holding Co - Travel And Tourism

Vietnam

SAIGONTOURIST HOLDING CO
STRATEGIC DIRECTION


SaigonTourist aims to improve service quality and expand its network to provide more choice for travellers, and entice them to use other services including hotels, car rental and travel retail.

KEY FACTS
Summary 1

SaigonTourist Holding Co: Key Facts

Full name of company:

SaigonTourist Holding Company

Address:

23 Le Loi, District 1, Ho Chi Minh City, Vietnam

Tel:

+84 (8) 3829 2291

Fax:

+84 (8) 3824 3239

www:

www.saigon-tourist.com

Activities:

Hotels and resorts and restaurants, Travel and MICE
services, Transport, Construction, Tourism training,
Import-export, Food production, SaigonTourist cable
television

Source:

Summary 2

Euromonitor International from company reports, Trade press

SaigonTourist Holding Co: Operational Indicators
2007

2008

2009

Net sales (VND billion)

9,052.0

11,562.9

12,153.0

Net profit (VND billion)

2,564.1

7,500.0

8,200.0

Number of employees

10,000

n/a

n/a

Source:

Trade press, Company research

COMPANY BACKGROUND


SaigonTourist started trading in 1975 in Ho Chi Minh city as the city’s first business in the travel and tourism industry. On 30 March 1999, SaigonTourist Holding Co was established by Ho Chi Minh city’s People’s Committee.



Since 1999, SaigonTourist has been ranked as the leading tourism corporation in Vietnam. It greatly contributes to the industry by providing a wide range of services such as hotels and restaurants, food, construction and transportation.



As an official member of PATA (Pacific Asia Travel Association), ASTA (American Society of Travel Agents), JATA (Japan Association of Travel Agents), and USTOA (United States Tour Operators Association), SaigonTourist has a lot of opportunities to advertise the company’s products and services to those countries to attract more tourists.

COMPETITIVE POSITIONING


Since its establishment in 1999, SaigonTourist has been the leading travel and tourism company. It serves 80% of international tourists in Vietnam and earned an estimated net profit of about VND8.2 trillion in 2009. The global recession and Swine Flu Pandemic did affect sales of SaigonTourist. However, as

© Euromonitor International

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SaigonTourist Holding Co - Travel And Tourism

Vietnam

SaigonTourist offers a wide range of services, the net profit of the company still increased by 9%. It is unlikely that during the forecast period any other travel retailer can outrun SaigonTourist in terms of travel services provider....
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