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Sahara Q-Shop Analysis

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Sahara Q-Shop Analysis
INTRODUCTION

Water is the most essential element to human life; the body usually cannot survive longer than several days without water .Water is essential to the functioning of every single cell and organ system in the human body. Water makes up greater than 2/3 of the weight of the human body; the brain is 75% water, blood is 83% water, bones are 22% water, muscles are 75% water, and the lungs are 90% water. Water is essential for the efficient elimination of waste products through the kidneys. Water regulates body temperature (through perspiration). Water helps the body to absorb nutrients in the intestines. Water plays a role in regulating metabolism. Water forms the base for saliva (necessary for consuming and digesting food). Water carries nutrients and oxygen to all cells in the body and facilitates all of the chemical processes which occur in the body. Water plays a role in the prevention of disease. Drinking adequate amounts of water can reduce the risk of colon and bladder cancer significantly, and some studies have suggested that water may also decrease the risk of breast cancer.
So, SAHARA Q SHOP came to know how important water to humans & they came up with SAHARA Q WATER in the market to reduce the thrust of the human body. In few months only SAHARA Q WATER has captured huge market of water products. People are aware about SAHARA Q WATER and its popularity is increasing day by day. A few decades ago, there were only a small number of choices for bottled water, but consumers today find more than 3,000 brands in the marketplace. And all are doing good business because all of them have targeted the survival of humanbody!!!

COMPANY PROFILE On 13 August 2012, Sahara India announced the opening of their retail FMCG business named 'Q shop ' (Quality shop) with an initial investment of Rs. 3000 crore. Sahara also announced the hire of 600,000 sales personnel and 3000 customer care executives. At its launch,



Bibliography: * www.saharaqshop.com * www.sahara.in/qshop.html‎ * en.wikipedia.org/wiki/Sahara_India_Pariwar‎ * www.sahara.in/‎ * Under observation of MR.JASHOK.. ( SAHARA Q SHOP)

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