Safeguard Soap Pakistan

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Safeguard Soap Pakistan

By | August 2010
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Safeguard and Save the Children to Build Sanitation Facilities in 100 Schools in Pakistan in 100 DaysKarachi, October 20, 2009: Procter & Gamble's Safeguard brand and Save the Children announced their new partnership to reach 100 primary schools in Pakistan through a school health and hygiene project. The project will benefit 40,000 school age children in Quetta, Karachi and Lahore with improved sanitation facilities and health and hygiene education.According to UNICEF Pakistan, "about 80% of all major diseases such as diarrhea, cholera, typhoid, hepatitis are due to unsafe drinking water, inadequate sanitation and poor hygiene." The incidence of disease is greater in developing countries such as Pakistan, where a large fraction of the population is living in extreme conditions of poverty, with an improper sewage disposal system and inadequate sanitation facilities in public places including hospitals, health centers and schools and unavailability of clean water. According to the Pakistan Federal Bureau of Statistics, 30% of the Pakistani population has no access to toilets. Further, the Federal Minister of Environment, Hameedullah Jan Afridi, states that "inadequate provision of pure drinking water and sanitation facilities in schools is one of the contributing factors to low enrolment and the high drop out rates of girls from schools". This is critically important as studies have demonstrated that in schools without proper handwashing facilities, children are 13 times more likely to suffer from diarrhea. WHO states that the cheapest and most effective measure against common illnesses is the simple act of handwashing with soap. | Through this partnership, Safeguard and Save the Children aim to address the incidence of common illnesses arising from poor sanitation facilities in school children, and empower Pakistani children to adopt healthy habits through health education and improved access to handwashing, toilet and water supply facilities. The...
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