Ryanair Case Final

Page 1 of 18

Ryanair Case Final

By | September 2010
Page 1 of 18
Ryanair
Dogfight over Europe

6 September 2010

Patrick Bosmann, Aleksandar Bozhinovski, Christian van den Broek, Cees van Eysinga, Jos Langens. MSc 19 Group 8

Ryanair – Dogfight over Europe

6-09-2010

Table of Contents
Introduction............................................................................................................................................. 3 Chapter 1. 1.1 1.2 1.3 1.4 1.5 Situation Analysis............................................................................................................ 4

Macro analysis ......................................................................................................................... 4 Meso analysis .......................................................................................................................... 4 Micro analysis .......................................................................................................................... 5 Analysis overview .................................................................................................................... 6 Problem statement.................................................................................................................. 6 Courses of Actions .......................................................................................................... 7

Chapter 2. 2.1 2.2 2.3

Courses of actions ................................................................................................................... 7 Choosing a course of actions ................................................................................................... 7 Selection of course of actions ................................................................................................. 8 Reaction of Competitors................................................................................................. 9

Chapter 3. 3.1 3.2

Reaction of British...