Ryanair Business Model

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MEMO

To: Steven Rand
From: Morgan Murphy and James Klein
Subject: Response to Memo Assignement
Date: February 28, 2013

Purpose:
Demonstrate the similarities and differences between an article from a magazine and an article from an academic journal and apply what is learned to future learning.

Summary:
The areas that will be examined regarding the two articles will be; tone, vocabulary, author background, details about the airline that are included and excluded, as well as length. Using this examination we will decide how to treat academic and magazine articles from here forth.

Discussion:
To begin with, Ryanair is a European budget airline based out of Dublin, Ireland. They are able to keep prices low, such as a round trip ticket from Dublin to Edinburgh for $30, because of their numerous budgeting techniques. The techniques and ideas used to cut costs, such as paying to use the restroom, cause a lot of controversy amongst the consumers. Still Ryanair has one of the largest fleets in Europe and continually has its flights filled near to capacity. The question asked by these two articles is whether or not this type of business plan can last and if consumers will continue to put up with Ryanair’s budget tactics.

The tone of each of the articles is the first trait noticed by the reader. The titles of each of these articles are a good indication of what the tone will be throughout the article. The Newsweek article, “Is this Any Way to Run An Airline” (Any Way to Run), puts the reader immediately in a relaxed state and almost makes the reader feel as though the author is on their side. On the other hand, the article by the International Journal of Transport Management has a more formal title suggesting to the reader that this article is more for relaying facts than opinions. This article is titled, “The Sustainability of the Ryanair Model” (Ryanair Model). The introductions for both of these articles are also very different in their...
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