References: www.ryanair.com www.foxnews.com
References: www.ryanair.com www.foxnews.com
Ryanair is one of the largest and still fastest growing low-fares airline companies in Europe. Led by CEO Michael O’Leary, a diverse board of directors, and an experienced top management, Ryanair has been very successful following a cost leadership strategy, partially achieved by a “no-frills” service strategy. External influences such as the European economic crisis, aviation deregulation, and rising oil prices have created opportunities or threats to Ryanair, and internal weaknesses such as unethical behavior have created issues as well. To address this, our team has created two recommendations for strategic change: correct unethical behavior and develop customer loyalty. Little new resources need to be acquired to make these changes; the largest obstacle to achieving them is to persuade the top management and board of directors that this is the correct new direction.…
Ryanair, is one of Europe’s’ leading low cost airlines. The company is growing rapidly and is one of the few airlines making a profit. Ryanair was a pioneer in their use of a website as a marketing channel for their products, bypassing traditional intermediaries. Now Ryanair take almost 90% of their reservations through the web. Ryanair.com has turned into a destination site, with high volumes of web traffic and are selling a wide variety of products not even connected with flying.…
References: Efraim Turban David King Judy Lang (02/2012). Introduction to Electronic Commerce, VitalSource eBook for DeVry University [1] (VitalSource Bookshelf), Retrieved from http://online.vitalsource.com/books/9781256517344…
As technology continues to take shape, E-commerce continues to advance and people are getting drawn into the sector. This is due to the diverse benefits aligned to the system because the transactions are conducted in a…
Ecommerce or E-business has become a remarkable tool for marketing and selling goods and services over the World Wide Web and Internet. Merchants use the technology of ecommerce to perform business-to-business (B2B), business-to-customer (B2C), consumer-to-consumer (C2C), peer-to-peer (P2P) and m-commerce transactions, which digitally exchanges information between two parties. The Internet has become the most used electronic interface application in the World Wide Web. E-commerce technology permits commercial transaction to cross-cultural, regional, and national boundaries far more conveniently and cost-effectively… (Laudon & Tarver, 2013, p.16), this presents a huge advantage for companies who aspire to do business on a global platform. The World Wide Web allows a company to reach out to over 3 billion possible customers worldwide. However, there are some companies out there that may be able to increase their market share by implementing some or all of the business strategies we will discuss in this paper. I will attempt to provide examples of how, Mr. Friendly’s a mobile catering and food truck enterprise can implement the use of the Internet and World Wide Web to enhance and reinvent their business operations while establishing the company’s overall vision and strategy.…
This market research report is based on EasyJet founded in 1995 by Stelios Haji-Ioannou. One of the largest airlines in the United Kingdom and Europe’s leading airline operating on over 600 routes across more than 32 counties. The company offer a number of services from package holidays to car hires bookable via the easyjet.com website, the 3rd most searched for airline on a global scale (Google Analytics). With number 1 and 2 market share positions in key airports across Europe, this year EasyJet have been voted one of the best for budget flight in a Skyscanner survery. Having seen a rise of 10.5% in revenues between FY2012 and FY2013 and with over 370 million visits per annum to easyjet.com attributing to 85% of sales, EasyJet are now looking at ways in which the company can have a stronger understanding of their customers and their needs/preferences in order to balance keeping costs down with a strong customer experience increasing customer satisfaction and loyalty.…
11. Zorayda Ruth Adam. (2003). e-Commerce and e-Business. Available: http://www.apdip.net/publications/iespprimers/eprimer-ecom.pdf. Last accessed 29th Jan 2011.…
Web based commerce and internet technology have dramatically transformed the airline industry throughout the past thirteen years. The internet has enabled travelers to bypass the traditional distribution pattern of travel agencies and enabled airlines to sell more directly to passengers (European Commission, 2006). Since the mid-1990s there have been some major changes to the airline ticket distribution industry which were both a result of internet technologies (GAO, 2003). Major U.S. Airlines claimed a net operating loss of nearly $10 billion in 2002 and had paid over $7 billion to distribute tickets to consumers (GAO, 2013). These distribution expenses include booking fees to global distributions system to the amount of hundreds of millions of dollars (GAO, 2003).…
Turban, E., King, D., McKay, J., Marshall, P., Lee, J., & Viehland, D. (2008). Electronic Commerce 2008: A managerial perspective (5th Ed.) Upper Saddle River, NJ: Pearson Prentice Hall…
“E Commerce is one of the most important facets of the Internet to have emerged in the recent times. Ecommerce or electronic commerce involves carrying out business over the Internet with the assistance of computers, which are linked to each other forming a network. To be specific, ecommerce would be buying and selling of goods and services and transfer of funds through digital communications” (Benefits of Ecommerce", 2007).…
In 1971, Southwest Airlines revolutionised air travel with its low fares and strong focus on customer service. Ryanair used Southwest’s innovative business model and have become very successful. Today it operates across 26 countries and carries more international passengers than any other airline in the world (73 million passengers in 2010/11) On the other hand, unlike Southwest Airlines, Ryanair did not consider focusing on customer service. They have a very poor reputation in this area (Euromonitor International, March 2009). Even though Ryanair holds its dominant position in the market and continues to increase its revenues every year, this will have a negative effect on its success in the long term.…
For an organization of your choice, critically assess whether the marketing mix contributes to the success of the organization:…
E-commerce (electronic-commerce) refers to business over the Internet. With the growth of commerce on the Internet and the Web, e-commerce often refers to purchases from online stores on the Web, otherwise knows as e-commerce Web sites. The e-commerce marketplace is intensely and savagely competitive. Mellahi and Johnson (2000) noted that major sustainable competitive advantages are almost non-existent. That means that firm's market advantage such as economies of scale are no longer enough to make a firm secure in the e-commerce marketplace. According to McCrohan (2003), the e-commerce market has raised the level of market dynamics such that firms face constant challenges, disequilibrium and change. This also means that firms must adapt accordingly by providing superior customer satisfaction and shifting the rules of the game constantly.…
E- commerce in the past decade has emerged as a growing platform for selling and buying of products and services on the Internet. During times of financial crunch throughout the world recently there was an immense effect on the growth and success of the electronic alternatives like Amazon (Solomon et al, 4th ed, Consumer Behavior: A European Perspective pp.73-74). Therefore, in this report I consider the leader in e-retailing Amazon.com, Inc. (Amazon.com). So if for example Amazon’s 66 million customers lived in the same country, then it would have been the 19th largest country in the world in terms of population, with more citizens than every European country except Germany (http://www.wikinvest.com/stock/Amazon.com_(AMZN)). The company started its expansion in the 90s to offer the "Earth's Biggest Selection" of books, apparel, electronics products and home improvement products through its online website, www.amazon.com to consumers, sellers as well as developers (http://www.referenceforbusiness.com/history2/35/Amazon-com-Inc.html).…
With the rapidly advancing technologies that are occurring in modern business, organisations are required to be ready, and able to adapt within their ever-changing environment. It is true across all diverse industries that in order to stay competitive, organisations must be able to utilise the various tools that technology has to offer. Technological factors have been of growing importance, particularly in recent years. A major factor involved in these technology issues is the use of the Internet as a major issue to modern organisations. The Internet has been rapidly growing since its inception and is now commonly used in all sectors of societies, in all corners of the globe. The Internet has quickly become one of the most valuable assets in modern technology, and as such, is developing as an integral part of modern commerce.…