Ryan Air

Ryanair Holdings PLC

Company Structure

The Dublin-based airline Ryanair is Europe's largest low-fare carrier. In the year ending December 2008, Ryanair carried 57.7 million passengers on more than 830 low-fare routes across 26 European countries. The airline has 31 European bases and at the end of March 2009 operated a fleet of 181 Boeing 737s. Ryanair's main UK base is Stansted; it also operates UK services from Liverpool, Prestwick, Luton, East Midlands, Bristol, Belfast City, Bournemouth, Birmingham and Edinburgh.

Current and Future Developments

Ryanair has announced that it is to close all its airport check-in desks by the end of 2009 as part of its move to 100% online check-in. 97% of Ryanair passengers already book online and 75% use the Internet to check in.

Financial Results

In the year ending 31st March 2008, Ryanair Holdings PLC had revenues of £2.71bn, up from £2.24bn in 2007. Pre-tax profit fell to £438.9m in 2008 from £451m in 2007.

|Table 4.8: Main Media Advertising Expenditure by Airlines Short-Haul Exclusive     |
|(£000), Year Ending March 2009                                                     |
|                                                            |                        |
|Jet2.com                                                   |2,994                   |
|easyJet                                                     |2,896                   |
|Flybe                                                       |2,232                   |
|Monarch Airlines                                           |1,414                   |
|Ryanair                                                     |1,399                   |
|Flymonarch.com                                             |1,088                   |
|Aer lingus                                                 |1,034                   |
|Lufthansa                                                   |702                     |
|Others... [continues]

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