Rwt1 Business Research and Writing

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  • Topic: Marketing, Affiliate marketing, Internet marketing
  • Pages : 11 (2820 words )
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  • Published : October 30, 2011
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Online Retail Marketing

Cristina Haile

Western Governors University

Business Research & Writing

Marc Marketing Consulting Firm

February 10, 2011

Table of Contents

Executive Summary……………………………………………………………………………... 3

Advantages of Online Marketing…………………………………………………………….. 4 - 5

Disadvantages of Online Marketing………………………………………………………….. 5 - 6

Potential Impact of Online Sales for Company………………………………………………. 7

Requirements for a successful Online Market Campaign……………………………………..7 - 9

Reference Page…………………………………………………………………………….. 10 - 12

Executive Summary
This report will be to present research done on online Marketing opportunities for retail sales. It will not only allow a better understanding of how to market a product successfully but show the advantages and disadvantages of marketing online. The impact of sales to a company from marketing online can be substantial and should be something a company puts real thought into.

Advantage of Online Marketing

There are many different ways of marketing online. When a company decides what method they will take they have to weigh whether it will really benefit the company and if that method is appropriate for the product that they are trying to sell. Marketing online has a lot of different benefits associated with it. Those advantages include being able to reach a greater number of customers, being open 24/7, low marketing cost, and being able to measure the statistics of customers. Knowing all of these advantages allows a company to grow and profit.

Disadvantage of Online Marketing

To ever upside there is a downside. There are disadvantages to consider when deciding to market retail online. Those disadvantages include cost, the amount of people shopping online, website navigation, reluctance to release personal information, and the need for comparison shopping. These disadvantages are important to have planned against because getting customers to shop at your site can make a huge difference in sales that are brought into the company, and can be a way of making a company really successful.

Potential Impact of Online Sales to the Company

Marketing online can be more effective and beneficial than other marketing medias. Online sales can have a great impact on your company. The online retail market has grown from $42 billion in 2000 to about $230 billion in 2008. That is a massive increase in online revenue and that is substantial to any company regardless of the size of that company. With cheaper pricing to start up a online part of your business if it up to the business to decide then how they will implement their sites to allow online sales to impact their company.

Requirements for a Successful Online Marketing Campaign

Marketing online can be very beneficial to a company and can only be achieved through a successful marketing campaign. When marketing in the retail market there are certain requirements that will allow a company to be successful in their campaign. Requirements for a successful campaign include defining a right target market, choosing the right site to market the product, making an offer someone can’t refuse, marketing a product at the right time, budgeting for a marketing campaign and tracking the company’s progress. All of these requirements are just small pieces to such a huge puzzle. Online Marketing

There are multiple ways that a company can market their product. With today’s technology a company can market just about anywhere. It is our job to show through well researched methods how Marcs Marketing Consulting Firm can help a company succeed in business online marketing. This report will show what it takes to market a retail product online. Online marketing can be very beneficial to a company in many ways. The information presented will talk about the advantages and disadvantages of online marketing, the potential impact marketing could have on sales for the company, and requirements that...
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