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International Education College
Shanghai University of Finance and Economics
Business Culture and Strategy
Name: Zhao zhixian
Student ID: 2011665156
Class: BAC2
Submission Date: 2014.4.25 Contents
1.0 Introduction 3
1.1 PESTEL 3
1.2 SWOT 4
1.3 Guidelines for managers 6
2.1 The importance of organizational culture 6
2.2 Theoretical model 7
2.3 Process Culture 7
2.4 The importance of culture and behavior 8
3.1 Four business strategies and business environment 8
3.2 Business strategy and strategy choice 9
3.3 Compare influence and the behavior of organization 10
3.4 Forces for change of managing business strategy 10
3.5 Potential benefits 11
4.1 The role of management 11
4.2 Two competing influences 12
4.3 Lewin's Force Field Analysis 12
4.4 Method to Overcome Resistance 13
5.0 Conclusion 14
1.0 Introduction
The Alphabet Games was formed in2001 based in Scotland which is a software and games development company. The company began as three friends pursuing a passion for software development has grown into a multi-million pound business.
The report has 4 sections. Section 1 is going to give examples of external environment which have affected the way AG behaved. Moreover, using a SWOT analysis, explain the relationship between AG and the environment. Section 2 aims at explains the organization culture and the type of culture that the organization has using a recognized model of organizational culture. Section 3 mainly evaluates the AG adopted and how to manage strategy within an organization. Section 4 deals with the times changes which affect AG directly.
1.1 PESTEL
A PESTEL analysis is an acronym for internal and external environmental factors that include issues from the political, economic, social, technical, environment and legislative areas of business. (Wisegeek)
Social-cultural
Such as religion and demographics impact upon product design and spending by consumers. It includes lifestyle trends, education
Shanghai University of Finance and Economics
Business Culture and Strategy
Name: Zhao zhixian
Student ID: 2011665156
Class: BAC2
Submission Date: 2014.4.25 Contents
1.0 Introduction 3
1.1 PESTEL 3
1.2 SWOT 4
1.3 Guidelines for managers 6
2.1 The importance of organizational culture 6
2.2 Theoretical model 7
2.3 Process Culture 7
2.4 The importance of culture and behavior 8
3.1 Four business strategies and business environment 8
3.2 Business strategy and strategy choice 9
3.3 Compare influence and the behavior of organization 10
3.4 Forces for change of managing business strategy 10
3.5 Potential benefits 11
4.1 The role of management 11
4.2 Two competing influences 12
4.3 Lewin's Force Field Analysis 12
4.4 Method to Overcome Resistance 13
5.0 Conclusion 14
1.0 Introduction
The Alphabet Games was formed in2001 based in Scotland which is a software and games development company. The company began as three friends pursuing a passion for software development has grown into a multi-million pound business.
The report has 4 sections. Section 1 is going to give examples of external environment which have affected the way AG behaved. Moreover, using a SWOT analysis, explain the relationship between AG and the environment. Section 2 aims at explains the organization culture and the type of culture that the organization has using a recognized model of organizational culture. Section 3 mainly evaluates the AG adopted and how to manage strategy within an organization. Section 4 deals with the times changes which affect AG directly.
1.1 PESTEL
A PESTEL analysis is an acronym for internal and external environmental factors that include issues from the political, economic, social, technical, environment and legislative areas of business. (Wisegeek)
Social-cultural
Such as religion and demographics impact upon product design and spending by consumers. It includes lifestyle trends, education