Ruth’s Chris Steakhouse Case Study Overview Your overall case analysis should include the following sections: 1. Problem identification 2. Case analysis (including a SWOT analysis) 3. Generation of alternatives (at least three) 4. Analysis of alternatives 5. Recommendations (preferred alternative) Step 1: Problem Identification
Clearly and accurately identify the key decisions, problems, and strategic issues facing the company or manager in question. Ask yourself the following questions: 1. What appears to be the problem(s) here? 2. How do I know that this is a problem? You must differentiate between the symptoms of the problem and the problem itself. The problem statement may be framed as a question. For example, what should Mr. Smith do? How can Mr. Smith improve the company’s market share? Step 2: Case Analysis Describe the facts and the impact they have on the problem. Conduct a formal SWOT analysis. What are the company's strengths and weaknesses? What are the constraints and opportunities implicit to this situation? What are the internal and external challenges facing the company? Step 3: Generation of Alternatives How can the problem be resolved? Clearly delineate a good range of alternative courses of actions (at least three) that the company or manager in question may consider. The alternatives must be realistic. Doing nothing can be a viable alternative, provided it is being recommended for the correct reasons. Step 4: Evaluation of Alternatives Evaluate the alternatives against key decision criteria. You may want to establish a simple table to assess your alternatives against your selected criteria. Another method that can be used is to determine the advantages and disadvantages of each alternative, and then discuss the short and long term implications of each. Step 5: Recommendations Make a clear and compelling case as to what the company should do and why, with clear analysis
Ruth’s Chris Steakhouse Case Study Expectations for the...
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