Russia as an Attractive Market for Wal Mart

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RESEARCH METHODS
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Russia as an attractive market for Wal-Mart
Tutor: Jeremy A Head
Student: Gleb Nekroenko
Student Number: 21048807

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RESEARCH METHODS
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Russia as an attractive market for Wal-Mart
Tutor: Jeremy A Head
Student: Gleb Nekroenko
Student Number: 21048807

Introduction

The topic that I have chosen is “Russia as an attractive market for Wal-Mart: a case study on Wal-Mart”. This work was divided into three parts; there are theoretical part, practical part and conclusion with critical thinking, also I interviewed a several managers in Russia. The theoretical part, where I will describe the approaches to research my dissertation. The next part will consist of discussion on the articles that I had found in terms of the data usefulness, practical aspects. Finally it is my conclusion, where I will give opinion in terms of topic.

Theoretical part

I decided to concentrate on Internet sources and online databases as a main approach of the research, of course I used a “hard copy” books and journals, but it take a lot of time to explore all material. Moreover, my lecture’s notes have supported the structure of work, in order to make logical and understandable topic. Internet sources and online databases have one main advantage, it can be fresher than hard copy books. It easier to find up-to-date material in Internet and it is more likely available; moreover websites could include video and pictures as well as text. However I had big problem with data, it is often based on what is enjoyed by many people or beneficial. Swan and Pratt (2003) states that the disadvantages of the Internet sources case study can be connected with movement without quantity examination before use. This is a relevant fact due to internet sources consists of plenty of online data bases that may not be relevant to my choice of topic this might be a demerits if used for the ambition of my topic, but on the other hand if I consider the online data bases carefully to select the relevant data then source looks like an advantage. In addition to this, I also plan to use a hard copy text book by Stanley D. Brunn (2006) titled Wal-Mart World (2006) and Charles Fishman (2007) titled The Wal-Mart Effect (2007) in other to compare and critically analyze my sources and their relevance in terms of my topic.

Practical

I have found a big amount of articles especially from online databases and Internet sources, which can be relevant for my dissertation case study Russia as an attractive market for Wal-Mart. To understand theoretical part I used three “hard copy” books to explain the nature of Wal-Mart, their global business model.

Internet sources
There are a lot of valuable and useful information, but also a plenty of useless information in the Internet. My first decision was to search in yahoo, but it was useless, there is a lot of non-relevant information in terms of my topic, for example, I found article, which describe Wal-Mart like a corruption organization and this company have not future. Then I tried to use Google search, and it is paid off, a huge number of relevant sources, which help me to understand current position of Wal-Mart with respect to Russian market. There are some articles: According to this article written by Burritt, Wal-Mart is very interested to enter into Russian market. Wal-Mart’s financial manager, in phone interview with main department, states that it is an emerging market and Wal-Mart’s main advantage is good price and it can help save people’s money, so this fact could play in this market very well. Wal-Mart wants to enter the Russian market through local retailers Lenta, (St. Petersburg’s company) for this Wal-Mart should buy 51% stake. American brand is interested in Lenta's brand because of the big...
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