Rural Marketing Mba
1
UNIT: 1 RURAL MARKETING
Definition:Rural marketing can be defined as a function which manages all those activities in asserting, stimulating and converting the purchasing power of rural people into an effective demand for specific products and services and there by achieving the goals of the organisation.
Rural areas:Rural areas are large and isolated areas of an open country with low population density a country side refers to rural areas that are open.
Q1. Explain the nature and scope of rural marketing?
Ans: Meaning of Rural marketing:Rural marketing is promotion of a company’s products in the rural markets by using strategies which differ from that of urban market. The rural market more price sensitive but it has preference quantity.
Nature of Rural market:1. Large, diverse and scattered market:Rural marketing in India is large, and scattered into a number of regions. There may be less number of shops available to market products. 2. Major income of rural consumers is from agriculture:Rural prosperity is tied with agriculture prosperity. In the event of crop failure, the incomes of masses is directly affected. 3. Traditional outlook:Villages develop slowly and have a traditional outlook. Change is a continuous process but rural people accept change gradually. This is gradually changing due to literacy especially in the youth who have begun to change the outlook in the villages. 4. Standard of living and rising disposable income of the rural customers:It is known that majority of the rural population lives below poverty line and has low literacy rate, low savings etc. Today the rural customers spends money to get value and is aware of the happening around him. 5. Rising literary levels:It is documented that approximately 45% of rural Indians are literate. Hence awareness has increase and the formats are well informed about the world around them. They are also educating themselves on the new technology for a better life style. 6. Diverse socio economic
UNIT: 1 RURAL MARKETING
Definition:Rural marketing can be defined as a function which manages all those activities in asserting, stimulating and converting the purchasing power of rural people into an effective demand for specific products and services and there by achieving the goals of the organisation.
Rural areas:Rural areas are large and isolated areas of an open country with low population density a country side refers to rural areas that are open.
Q1. Explain the nature and scope of rural marketing?
Ans: Meaning of Rural marketing:Rural marketing is promotion of a company’s products in the rural markets by using strategies which differ from that of urban market. The rural market more price sensitive but it has preference quantity.
Nature of Rural market:1. Large, diverse and scattered market:Rural marketing in India is large, and scattered into a number of regions. There may be less number of shops available to market products. 2. Major income of rural consumers is from agriculture:Rural prosperity is tied with agriculture prosperity. In the event of crop failure, the incomes of masses is directly affected. 3. Traditional outlook:Villages develop slowly and have a traditional outlook. Change is a continuous process but rural people accept change gradually. This is gradually changing due to literacy especially in the youth who have begun to change the outlook in the villages. 4. Standard of living and rising disposable income of the rural customers:It is known that majority of the rural population lives below poverty line and has low literacy rate, low savings etc. Today the rural customers spends money to get value and is aware of the happening around him. 5. Rising literary levels:It is documented that approximately 45% of rural Indians are literate. Hence awareness has increase and the formats are well informed about the world around them. They are also educating themselves on the new technology for a better life style. 6. Diverse socio economic