The major contribution in the increasing National income of India is rural market. Now the Corporate has started to tap the rural market by bringing the innovative strategies to tap the rural consumers. Today, multination corporations view emerging markets such as India as prime opportunities for growth. Rural markets are growing twice as fast as the urban markets. With a rural population equal to just less than 2.5 times the population of the entire United States as of the 2000 census, the potential consumer base is astounding. As per NCAER projections, the number of middle and high income households in rural India is expected to grow from 80 million to 111 million by 2008.
It is really profitable for corporate to tap the rural market and not only for the profit planning but also for win -win situation. With a population already in excess of one billion, India has caught the eye of Multinational Corporation across the globe as a place of opportunity for exploring new rural markets. This Paper [continues]
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(2008, 10). Rural Marketing. StudyMode.com. Retrieved 10, 2008, from http://www.studymode.com/essays/Rural-Marketing-171137.html
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