Rural Marketing

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  • Topic: Tourism, Types of tourism, Tourism in India
  • Pages : 31 (8550 words )
  • Download(s) : 139
  • Published : January 11, 2013
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PROJECT ON MARKETTING PLAN OF SERVICE BY SOTC
Project Submitted by: Manish Kumar Singh Regd. No.-420921105 42, Post Graduate Diploma in Management. Regional College of Management Autonomous.

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REGIONAL COLLEGE OF MANAGEMENT CHAKADOLAVIHAR, CHANDRASEKHARPUR BHUBANESWAR-751023

ACKNOWLEDGEMENT

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With great pleasure and profound privilege, I express our gratitude and indebtedness along with sincere thanks to Ms Monica Mor & Ms Anurupa Singh for giving us the opportunity to work on this project. We would also like to pay gratitude to our Project guide, Mr. I.L. Bansal (Director) Out of Africa tours & travels (SOTC), who has been a sincere advisor and inspiring force behind this project. This Project would not have been a success without the help of our group members.

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Table of Content
I. Executive Summary II. Introduction to tourism Industry III.Tourism industry in India ➢ Contribution to Economy ➢ Foreign Tourist Arrivals ➢ Government Initiative I. SOTC –An Overview ➢ SOTC Brands ➢ SOTC World Famous Tours ➢ ➢

SOTC Bhraman Mandal SOTC Gurjar Vishwardarshan

➢ SOTC Do-it-Yourself Holidays ➢ SOTC Holidays of India
I.

Vision, Mision and Objectives of SOTC ➢ Keys to Success for SOTC ➢ Strategic Areas of Focus ~4~

I. Marketing Mix(7P’s) ➢ Product ➢ Place ➢ Promotion ➢ People ➢ Process ➢ Physical Evidence I. Market Segmentation II. 4I’s of Services ➢ Inflexibilty ➢

Inventory/ Perishability

➢ Inconsistency ➢ Intangibilty I. PEST Analysis II. SWOT Analysis III.Porter’s Five Forces Model For SOTC IV.

Marketing Plan for SOTC(Religious tour to Vaishno Devi)

V. Project Outcomes & Recommendation VI.References

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Executive Summary
This project overall is a very important learning for us, it helps us to understand various aspects of tourism industry and also mentioned India`s share in tourism with respect to the world and it`s contribution to the Indian economy. Under Tourism industry we have taken SOTC World tours for our project. Firstly, we have explained an introduction to SOTC, it`s various holiday packages, then SOTC brands. Secondly, we have mentioned vision statement, mission and objectives of SOTC, keys to success in tourism, strategic areas of focus. Thirdly, we have explained 7P`s of marketing in SOTC with respect to tourism industry, market segmentation, 4 I`s of services in tourism industry, PEST analysis with regard to tourism industry, SWOT analysis for SOTC, Porter`s five forces model for SOTC. ~6~

Fourthly, we have shown a marketing plan for SOTC`s Religious tours to Vaishno Devi. Lastly, we have given our project outcomes and recommendations.

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Introduction to Tourism Industry:
The Travel and Tourism industry is still one of the largest single businesses in world commerce and its importance is widely recognized. The tourism industry is now one of the largest sectors earning foreign exchange. In the face of many benefits, many countries have started assigning due weight age to the tourism industry in their national development agenda. Tourism is an industry that operates on a massively broad scale: it embraces activities ranging from the smallest sea-side hotel; to air-lines, multi-national hotel chains and major international tour operators. Originally, non-traditional industries such as tourism emerged as a solution to strike a balance between ecology and industry ➢ Tourism is one of the world's fastest growing industries at present and holds the status of the world's no. 1 industry. ➢ Spending on tourism amounts to 5%-10% of total consumer, spending in a year worldwide. ➢ The tourism industry as a whole is presently estimated to earn over US$ 3.5 trillion worldwide. ➢ India's share of the total market is a pittance at 0.51%. The nontourist countries like Malaysia and Indonesia get much more tourists than India. ➢ India's share of the total market is a pittance at 0.51%. The nontourist countries like Malaysia and Indonesia get much more tourists...
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