Rural India Report

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Rural India 2012
A Market Report
By Vijya Research and Advisory

Contents I. II. Introduction and Methodology Knowing the Rural IndiaPopulation

Child Population Migration Literacy Employment Social Set up of Rural India III. Rural Economy

Industries IV. Rural Income and Spending

Rural Income Where rural India does spends? Rural Asset Ownership V. Roads Electricity Telecom Internet Post Office Finance VI. Living Condition in Rural India Rural Infrastructure

Water and Sanitation Housing Source of Energy Media Habits
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Indian Rural Market – Good, bad and ugly Annexure

List of Tables Table II 1: India’a Rural and Urban Population Table II 2: Sex Ratio in Rural and Urban India Table II 3: Child Population in Rural and Urban India Table II 4: Projected Households in Rural India, 2011 Table II 5: Estimated Birth Rate, Death Rate, 1991-2010 Table II 6: Infant Mortality Rates in India in %, 1995-2010 Table II 7: Migration Rate in India (in %) Table II 8: Literacy rate in rural and urban India (%), 2011 Table II 9: Level of education in rural and urban India (%) (2009-10) Table II 10: Labour Force Participation Rate for above 15 years population (2007-08) Table II 11: Labour Force Projection in Rural India, 2002-2022 Table II 12: Labour Force Projection in Urban India, 2002-2022 Table II 13: Employment status of households between 1993-94 to 2007-08 Table III 1: Net Domestic Product for Rural and Urban India (in Rs. Crore), 2011-12 Table III 2: Number of establishments by major activity groups Table IV 1: Aggregate income levels in rural and urban India, 2004-05 to 2014-15 Table IV 2: Item wise monthly per person spending in rural India. 2009-10 Table IV 3: Asset ownership in rural and urban India (%), 2007-08 Table V 1:Total and surfaced road length by categories (in kilometers) Table V 2:Eligibility of habitations connected under PMGSY, All India Table V 3: All India Target& Achievement of up-gradation of rural roads under Bharat Nirman Programme, 2005-2012 Table V 4: Teledensity in Rural and Urban India (%) Table V 5: Total Telephones across rural and urban India Table V 6: Number of Rural post offices (2005-2007) Vijya Research & Advisory Page 3

Table V 7: Number of Offices of Scheduled Commercial Banks in Rural India (2001-2010) Table VI 1: Percentage of Households that have toilet facility (%) Table VI 2: Percentage of households that live in Kachcha & Pucca House Table VI 3: Fuel used for cooking in rural and urban areas Table VI 4: Media exposure of men and women in rural India (%) Table VIII 1: Towns and villages in India and its states, 2011 Table VIII 2: State-wise rural and urban area in India Table VIII 3: State-Wise Population Density in rural and urban areas Table VIII 4: Source: State wise birth rate in rural and urban India (per 1000 persons), 2008 Table VIII 5: State wise crude death rates in rural and urban India (per 1000 persons),2008 Table VIII 6: State wise infant mortality rate in rural and urban India (per 1000 persons), 2008 Table VIII 7: State wise percentage decadal growth of rural and urban population Table VIII 8: State wise literacy rate in rural and urban India, 2011 Table VIII 9: State level electrification of villages under RGGVY Table VIII 10: State-wise Number of Broadband Connection Provided by Bharat Sanchar Nigam Limited (BSNL) in Rural and Urban Areas of India ((As on 30.06.2010) Table VIII 11: Telephone per 100 population-urban/rural (tele-density) as on 31st March'10 & 31st December'10 Table VIII 12: Rural Broadband Connections provided by BSNL (as on 31st January, 2011) Table VIII 13: State wise Post office in rural India Table VIII 14: State wise average monthly per capita expenditure (MPCE) for rural and urban areas (Rs.), 2009-10

List of Figures

Figure II 1: Rural and Urban Population Projection, 2031-2071 Figure II 2: Literacy rate in rural and urban India (%), 2011

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