Run Keeper
Run Keeper
Discussion Questions:
1) I feel like Jason Jacobs portrayed many of the characteristics of an Entrepreneur, but there were 5 in particular that he really possessed. Perseverance and determination I felt were the strongest characteristics that he showed. The reason I say that is because after he quit his job and pursued is desire, he was faced with many doubters of his idea. Even with the negative reactions from individuals, Jacobs pushed and never gave up on making his dream come true. The second highest characteristic he portrayed was energy. He had lots of energy in the sense that he was the only full-time devotee in creating this product. This did not stop him, and his energy inspired the other workers to make this happen as fast as possible. With the energy amongst the workers they produced this app and got it out on the market very quickly. The third characteristic Jacobs really showed was commitment. With 100% commitment in his product, he ran 26.2 miles in an iPhone costume, in the Boston Marathon. Running 26.2 miles is tough enough, but running that far in an iPhone costume shows people that Jacobs was committed enough to his product. People saw this and even put him on the front page of the New York Times. The fourth characteristic that was strong within Jacobs was creativity. I say this because not only did he create an app, he also incorporated Twitter and Facebook to attract potential customers to his product. The fifth important characteristic that Jacobs abided by was flexibility. The reason I say this is because he named his company FitnessKeeper. I feel like this is flexibility because he is not just narrowing his single product just to running, he is allowing himself to be able to create future products in the fitness world like cycling, swimming, and skiing.
2) Adding value to the customer’s life is one of keys to having a successful product. I do feel like Jacob’s product does add value to customers because he created a reliable
Discussion Questions:
1) I feel like Jason Jacobs portrayed many of the characteristics of an Entrepreneur, but there were 5 in particular that he really possessed. Perseverance and determination I felt were the strongest characteristics that he showed. The reason I say that is because after he quit his job and pursued is desire, he was faced with many doubters of his idea. Even with the negative reactions from individuals, Jacobs pushed and never gave up on making his dream come true. The second highest characteristic he portrayed was energy. He had lots of energy in the sense that he was the only full-time devotee in creating this product. This did not stop him, and his energy inspired the other workers to make this happen as fast as possible. With the energy amongst the workers they produced this app and got it out on the market very quickly. The third characteristic Jacobs really showed was commitment. With 100% commitment in his product, he ran 26.2 miles in an iPhone costume, in the Boston Marathon. Running 26.2 miles is tough enough, but running that far in an iPhone costume shows people that Jacobs was committed enough to his product. People saw this and even put him on the front page of the New York Times. The fourth characteristic that was strong within Jacobs was creativity. I say this because not only did he create an app, he also incorporated Twitter and Facebook to attract potential customers to his product. The fifth important characteristic that Jacobs abided by was flexibility. The reason I say this is because he named his company FitnessKeeper. I feel like this is flexibility because he is not just narrowing his single product just to running, he is allowing himself to be able to create future products in the fitness world like cycling, swimming, and skiing.
2) Adding value to the customer’s life is one of keys to having a successful product. I do feel like Jacob’s product does add value to customers because he created a reliable