Enculturation is not limited in scope to just a few individuals; it encompasses the feelings and behaviors of collective systems of people or cultures. Evidence of this thought on cultural collectiveness is easily found in acknowledging the dominating cultural model of consumerism found here in the United States. Simply, U.S. consumers are concerned more about their present state of being that encompasses their desires for abundant wealth and economic conveniences. Anthropologist E.O. Wilson concludes that the thought behind this lie in humanity’s tendency to be “soft-core” altruistic, or humans are not at all self-sacrificial and act in their own self-interest to gain reward. U.S. consumers and American industry have for the most part ignored the implications of their actions on the environment as mentioned earlier; this ignorance is not really an intentional ignorance but better described as cultural ignorance due to self-serving cultural behaviors that are communicated as important in American society. The striving for the “The American Dream” only further clouds the minds of Americans in recognizing their clashing relationship with the environment. Consumerism has both figuratively and physically changed our landscape, but very few have recognized the growing need to respond to the negative alterations. Economic downturn and the lack of jobs could provide an opportunity to create “Green Jobs”. These newly invented jobs can start changing our cultural outlook on the environment. It will take quite a long time to change the consumer behavior, but already there are changes happening. Companies are making conservation efforts a part of their product production and advertising campaigns, and this will go a long way in changing the cultural outlook on saving the environment or at least protecting it for the generations to come.
Please join StudyMode to read the full document