Evaluation Rubric for
Strategic Management Case
The following rubric will be used for the evaluation of team presentations of strategic management cases. Note that the component areas of a thorough case presentation are listed on the left column, and levels of performance are listed across. This listing can help you better prepare your case analysis and presentation. Evaluation criteria are listed for both the content presentation and the process aspects (e.g., teamwork, presentation style) of the |Component |Unacceptable (C) |Acceptable (B- to B)|Good (B+) |Excellent (A- to A) | |Case Analysis |1 point |2 points |3 points |4 points | |Mission Statement |• no mission |• vague mission |• clear & |• mission clearly tied| |(concise statement of what |statement |statement, does not |distinctive mission |to key strategic | |business you are and are not in, | |distinguish |statement with 1-3 |factors, 4+ components | |key components of mission) | |organization, no |components | | | | |clear components | | | |External analysis |• limited discussion |• 3-4 external |• 5-6 factors, |• 7-10 factors, | |(description of external change |of external factors |factors identified |described with |described with related | |drivers: political, economic, |(1-2, poorly |and described with |examples, related to|examples, prioritized | |demographic, technological, |described, no |examples |organizational |relevant to the firm | |social, legal, etc.) |examples) | |events and | | | | | |performance | | |Internal analysis |• limited discussion |• 2-3 factors |• 4-5 described, |• 6+ described, | |(description of functional |of internal factors (1|described, with |with examples |prioritized, show | |departments & relationships: |described, no |examples |reflecting key |systemic connections | |finance, marketing, R&D, |examples) | |processes | | |manufacturing, HR, etc.) | | | | | |SWOT, integration of information |• no comparison or |• adequate but |• cross tabulation |• Integrated | |(Internal Strengths & Weaknesses,|integration of |separate listing of |or other integrated |presentation of factors| |external Opportunities & Threats)|internal and external |internal and |presentation of I/E |with clear implications| | |factors |external factors |factors |for strategy | |Strategic alternatives or |• no alternatives |• single |• single |• more than one | |scenarios |provided |alternative, vaguely|alternatives, well |scenario considered, | |(possible future scenarios and/or| |described |described, clearly |one well described, | |alternative recommendations for | | |related to |clearly related to | |responding to strategic needs) | | |organization |organization, clear | |...
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