1. The introduction of HP
Hewlett-Packard Company (NYSE: HPQ), commonly referred to as HP, is an American multinational information technology corporation headquartered in Palo Alto of California. Stanford University classmates Bill Hewlett and Dave Packard founded HP in 1939. It is a technology company that operates in more than 170 countries around the world. The HP Company explores how technology and services can help people, and companies address their problems and challenges, and realize their possibilities, aspirations and dreams (Wikipedia, 2011). 2. Nature of product
The company’s first product, built in a Palo Alto garage, was an audio oscillator- an electronic test instrument used by sound engineers. One of HP’s first customers was Walt Disney Studios, which purchased eight oscillators to develop and test an innovative sound system for the movie Fantasia.
HP has successful lines of printers, scanners, digital cameras, calculators, PDAs, servers, workstation computers, and computers for home and small business use; many of the computers came from the 2002 merger with Compaq. HP today promotes itself as supplying not just hardware and software, but also a full range of services to design, implement, and support IT infrastructure. No other company offers as complete a technology product portfolio as HP. It provided infrastructure and business offerings that span from handheld devices to some of the world's most powerful supercomputer installations. HP offer consumers a wide range of products and services from digital photography to digital entertainment and from computing to home printing. This comprehensive portfolio helps us match the right products, services and solutions to our customers' specific needs (Wikipedia, 2011). While, for this research report, I will focus on the area of computers to do the research.
b. Product life cycle
Today's customers expect fast delivery of quality products with innovative features and affordable prices. To stay with competitive, manufacturers must share intellectual assets in a collaborative and secure environment throughout an entire product life cycle (HP). According to Raymond, there are four stages in a product’s life cycle: introduction, growth, maturity and decline. For the stage of introduction, for example, the HP’s computers were produced in the US and spread quickly throughout the industrialized countries. The stage of growth, it means that a copy product is produced elsewhere and introduced in the home country to capture growth in the home market. The stage of maturity said that the industry contrast and concentrates the lowest-cost producer wins here. Such as many clones of the computers are made almost entirely in lowest-cost locations. The last stage is declined. For instance, there is weak demand for computers in low demand countries. c.Role of technology
Hewlett-Packard CTO Phil McKinney said that the technology of touch not only can completely replace the existing keyboard and mouse, but also can overcome the problems by the illiterate to use computers. 3. Market Trends
For the consumer behavior, the figure 1 can illustrate it. According to the IDC data, it has shown the global market on the whole year of 2010. Hewlett-Packard is still ranked first, accounting for 18.5 percent market share, sold 64.21 million computers. Dell accounted for 18.5 percent market share and sold 43.4 million computers; Acer accounted for 12.3 percent market share and sold 42.43 million computers; Lenovo accounted for 9.9% of the market share, sold 34.18 million computers. Toshiba ranked fifth, accounting for 5.5% market share and sold 19.09 million computers.
Figure 1: Worldwide PC shipments, 2010(Preliminary)
Source: IDC Worldwide Quarterly PC Tracker, January 12, 2011 Units Shipments are in thousands
From the figure 1, we...