January 18, 2013
William Salyards, PhD.
Roseville is a city in Placer County, located in the metropolitan area of Sacramento. The 2010 U.S. Census stated that Roseville's population was 118,788. Originally Roseville was known by a stage coach station called Grinders. As it started to develop, the name was changed to Junction due to the construction of the railroads. Roseville was incorporated as a city in 1909. According to the Roseville Civic Center, the city has a total area of 42.26 square miles, of which, 42.24 square miles of it is land and 0.002 is water. Dry Creek, Linda Creek, Secret Ravine and Cirby Creek are some of the streams the flow through Roseville.
Roseville has a diverse group of individuals that reside in the city. The racial makeup of Roseville was 79.3% White, 2% black, 0.7% Native American, 8.4% Asian, 0.3% Pacific Islander, and 14.6% Hispanic according to the 2010 U.S. Census. Due to its very diverse group, Roseville has been able to open different forms of businesses to keep their economy growing. The city of Roseville has encouraged the addition of large retail centers, including one of the largest Auto Malls in the country, which contributes significantly to sales tax receipts at the city and county level. Revenue from sales tax has been a main reason why the City of Roseville has been able to keep up the city's infrastructure as the population has dramatically increased.
Shopping plays a vital role in the economy of Roseville, which has the thirteenth highest retail sales of all California cities. Roseville is considered a regional shopping destination, with the Westfield Galleria at Roseville being the main shopping center in the city and the second largest shopping mall in Northern California. Across the street from the Galleria, Peter Bollinger Investment Company built a $70 million complex named "Fountains at Roseville". In addition to the Galleria and...