Rose Petal
History
Packages Ltd was established in 1956 as a joint venture between theAli Group of Pakistan and Akerlund and Rausing of Sweden,Packages Limited provides premium packaging solutions forexceptional value to individuals and businesses. They are the onlypackaging facility in Pakistan offering a complete range of packagingsolutions including offset printed cartons, shipping containers andflexible packaging materials to individuals and businesses world-wide.
Manufacturing Divisions They have three manufacturing divisions i.e Paper and board division, Packaging division and consumer Products division. Consumer Buying Behavior for Rose Petal is Variety Seeking because there is Low involvement of consumer and also the price oftissues is low.
Competitors
Rose Petal has direct as well as indirect competitors. In direct competitors it has no primary competitor because of its monopoly inthe tissue market and its secondary competitors are Moveeta, Fay,Flying and Jasmine. The companies producing towels, napkins andhandkerchiefs are the indirect competitors of Rose Petal tissues.
Target market
Target market of Rose Petal is the middle class then they stretch towards others. It caters all the economy by providing differentvariants in its fleet of tissues at different prices.
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Packages Ltd was the first company in Pakistan who tookthe initiative step in tissue market. The core Product is the catering of unhygienic issues by providing a disposable product. Packages Ltdintroduced a new product Rose Petal tissues in its ConsumerProducts Division (CPD) which was manufactured solely for thebenefits of consumer. Rose Petal is following both the line filling andline stretching product line decisions. Under Rose Petal, Packages Ltdis doing line extension and brand extension. Packages Ltd is alsodoing multi-branding by offering Tulip tissues in its CPD.Rose Petal tissues is a special designed product by Packages Ltdwhich is very useful in daily life.
prices
Packages Ltd was established in 1956 as a joint venture between theAli Group of Pakistan and Akerlund and Rausing of Sweden,Packages Limited provides premium packaging solutions forexceptional value to individuals and businesses. They are the onlypackaging facility in Pakistan offering a complete range of packagingsolutions including offset printed cartons, shipping containers andflexible packaging materials to individuals and businesses world-wide.
Manufacturing Divisions They have three manufacturing divisions i.e Paper and board division, Packaging division and consumer Products division. Consumer Buying Behavior for Rose Petal is Variety Seeking because there is Low involvement of consumer and also the price oftissues is low.
Competitors
Rose Petal has direct as well as indirect competitors. In direct competitors it has no primary competitor because of its monopoly inthe tissue market and its secondary competitors are Moveeta, Fay,Flying and Jasmine. The companies producing towels, napkins andhandkerchiefs are the indirect competitors of Rose Petal tissues.
Target market
Target market of Rose Petal is the middle class then they stretch towards others. It caters all the economy by providing differentvariants in its fleet of tissues at different prices.
Page 8 of 47
Packages Ltd was the first company in Pakistan who tookthe initiative step in tissue market. The core Product is the catering of unhygienic issues by providing a disposable product. Packages Ltdintroduced a new product Rose Petal tissues in its ConsumerProducts Division (CPD) which was manufactured solely for thebenefits of consumer. Rose Petal is following both the line filling andline stretching product line decisions. Under Rose Petal, Packages Ltdis doing line extension and brand extension. Packages Ltd is alsodoing multi-branding by offering Tulip tissues in its CPD.Rose Petal tissues is a special designed product by Packages Ltdwhich is very useful in daily life.
prices