Roomba

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  • Topic: Roomba, Vacuum cleaner, Robot
  • Pages : 14 (2919 words )
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  • Published : March 16, 2012
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LAUNCH OF iROBOT ROOMBA
IN INDIA

BASED ON MARKET SURVEY CONDUCTED IN THE YEAR 2009.
LAUNCH OF iROBOT ROOMBA
IN INDIA

Based on Market Survey conducted in the year 2009.

Navi Mumbai

Prepared by
Group5

Table of contents Page no. Executive summary…………………………………………………5

Introduction………………………………………………………….6 Company profile……………………………………………………………..6 Features of iRobot Roomba …………………………………………………6

Environmental Analysis (SLEPT Analysis)………………………….7 Socio-cultural analysis………………………………………………………...7 Legal analysis………………………………………………………………….8 Economic analysis……………………………………………………………..9 Political analysis………………………………………………………………10 Technological analysis………………………………………………………...11

R&D…………………………………………………………………...12 Competitors……………………………………………………………12

STP……………………………………………………………………..12 Segmenting……………………………………………………………………12 Targeting………………………………………………………………………12 Positioning…………………………………………………………………….13

Market Research………………………………………………………….13 Objectives………………………………………………………………………….13 Research methodology……………………………………………………………13 Findings……………………………………………………………………………13 Limitations…………………………………………………………………………14 Distribution Strategy………………………………………………………14 Sales Pitch…………………………………………………………………14 IRobot Model comparison…………………………………………………15 Accessories…………………………………………………………………15 Conclusion…………………………………………………………………..16 Appendix…………………………………………………………………..17-18 Bibliography……………………………………………………………….19

Summary
Decades of research and development work on autonomous robotic intelligence finally has started paying off. By 2025, the first machines that can see, hear, move and manipulate objects at a level roughly equivalent to human beings are going to make their way from research labs into the marketplace. These robots will not be able to "think" creatively like human beings, but that will not matter. Massive AI systems have evolved rapidly and allowed machines to perform in ways that seemed very human. Humanoid robots soon will cost less than the average car. Now the humanoid robot will be soon in India is going to be launched by robot’s Roomba which will become a commodity item, a robot to clean home and offices. Robots have begun to move in and replace humans in the workplace in a significant way. Robots will fill janitorial and housekeeping positions in hotels, motels, malls, airports, amusement parks and so on. ref Robotic nation by Marshall Brain …..do it apa style.

iRobot robotics is now geared up to launch its products in India .iRobot Roomba is a robotic vacuum cleaner which is available in different series and price ranges for both house and commercial uses. Roomba is the first among the series to be launched. iRobot’s home robots are revolutionizing the way people clean their homes – inside and outside. The award-winning iRobot Roomba floor vacuuming robot is leading the series; more than 2 million iRobots have been sold worldwide. Roomba made experimental robots a reality for the first time and showed the world that robots are here to stay. The Indian market is an untapped destination where there is a growing demand for innovative products like the Roomba.The changes in lifestyle patterns, increasing household disposable income ,increase in literacy rate has given momentum to the youth to accept these range of products. There has been a diffusion of innovation among this generation which would help India see a new technological advancement.

Introduction
iRobot Roomba Features
iRobot Roomba® 510
Vacuum Cleaning Robot
* 500 Series Cleaning System
* Covers up to 2 rooms on a single battery charge
* 1 Virtual Wall
iRobot Roomba® 560
Vacuum Cleaning Robot
* 500 Series Cleaning System
* Covers up to 4 rooms on a single battery...
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