Roomba
LAUNCH OF iROBOT ROOMBA IN INDIA
BASED ON MARKET SURVEY CONDUCTED IN THE YEAR 2009. LAUNCH OF iROBOT ROOMBA IN INDIA
Based on Market Survey conducted in the year 2009.
Navi Mumbai
Prepared by
Group5
Table of contents Page no.
Executive summary…………………………………………………5
Introduction………………………………………………………….6 Company profile……………………………………………………………..6 Features of iRobot Roomba …………………………………………………6
Environmental Analysis (SLEPT Analysis)………………………….7 Socio-cultural analysis………………………………………………………...7 Legal analysis………………………………………………………………….8 Economic analysis……………………………………………………………..9 Political analysis………………………………………………………………10 Technological analysis………………………………………………………...11
R&D…………………………………………………………………...12
Competitors……………………………………………………………12
STP……………………………………………………………………..12 Segmenting……………………………………………………………………12 Targeting………………………………………………………………………12 Positioning…………………………………………………………………….13
Market Research………………………………………………………….13 Objectives………………………………………………………………………….13 Research methodology……………………………………………………………13 Findings……………………………………………………………………………13 Limitations…………………………………………………………………………14
Distribution Strategy………………………………………………………14
Sales Pitch…………………………………………………………………14
IRobot Model comparison…………………………………………………15
Accessories…………………………………………………………………15
Conclusion…………………………………………………………………..16
Appendix…………………………………………………………………..17-18
Bibliography……………………………………………………………….19
Summary
Decades of research and development work on autonomous robotic intelligence finally has started paying off. By 2025, the first machines that can see, hear, move and manipulate objects at a level roughly equivalent to human beings are going to make their way from research labs into the
BASED ON MARKET SURVEY CONDUCTED IN THE YEAR 2009. LAUNCH OF iROBOT ROOMBA IN INDIA
Based on Market Survey conducted in the year 2009.
Navi Mumbai
Prepared by
Group5
Table of contents Page no.
Executive summary…………………………………………………5
Introduction………………………………………………………….6 Company profile……………………………………………………………..6 Features of iRobot Roomba …………………………………………………6
Environmental Analysis (SLEPT Analysis)………………………….7 Socio-cultural analysis………………………………………………………...7 Legal analysis………………………………………………………………….8 Economic analysis……………………………………………………………..9 Political analysis………………………………………………………………10 Technological analysis………………………………………………………...11
R&D…………………………………………………………………...12
Competitors……………………………………………………………12
STP……………………………………………………………………..12 Segmenting……………………………………………………………………12 Targeting………………………………………………………………………12 Positioning…………………………………………………………………….13
Market Research………………………………………………………….13 Objectives………………………………………………………………………….13 Research methodology……………………………………………………………13 Findings……………………………………………………………………………13 Limitations…………………………………………………………………………14
Distribution Strategy………………………………………………………14
Sales Pitch…………………………………………………………………14
IRobot Model comparison…………………………………………………15
Accessories…………………………………………………………………15
Conclusion…………………………………………………………………..16
Appendix…………………………………………………………………..17-18
Bibliography……………………………………………………………….19
Summary
Decades of research and development work on autonomous robotic intelligence finally has started paying off. By 2025, the first machines that can see, hear, move and manipulate objects at a level roughly equivalent to human beings are going to make their way from research labs into the