Online Marketing and the
US Elections 2012
Introduction of Ronald Reagan3 – 5
Analysis with PESTLE, SWOT6 – 8
and Marketing Mix
Marketing Tools before 1990 9
Examples for Content shaped 10 – 11
with Online Marketing
Ronald Wilson Reagan was born on February 6th 1911 in Tampico, Illinois his Parents are Nelle and John Reagan, he has one older Brother named Neill. He attended and finished High School in his Hometown Dixon. After that he attended Eureka College in order to get a Degree in economics and sociology. During his College time he played in the school football Team and also acted in school Plays. After finishing College in 1932 he worked as a Radio Sports Announcer in several Places until he was hired by WHO in Des Moines to announce baseball Games for the Chicago Cubes. During the traveltime with the Chicago Cubes he took part in a screen Test which was awarded with a 7-Year-Contract by Warner Bros Hollywood. In the Next two decades he played in over 50, mostly so called B-Movies. He married twice, his first marriage with Jane Wyman ended 1949 by divorce, they had two Children Maureen and Michael Reagan (adopted). With his second wife, Nancy Reagan, he had also 2 Kids Patti Davis and Ron Reagan, their marriage held until his death, at the age of 93, at June 5 in 2004.(see Figures 1 & 2 below) Both of his Wifes were actresses and he was the first President which was divorced. Figure 1, Reagen and his 1st Wife Jane Figure 2, Reagan and his 2nd wife Nacy
He also served in the Armed Forces as a member of the Air Force from 1937 to 1945, he was not active in the World War II he stayed in the States in order to make over 400 Promotion Videos, his last Rank was Captain.
He started his political Career as a Democrat but during the 1950´s to 1960`s, as a worker for General Electrics, he developed more conservative sites and was therefore more attracted by the Republican Site. The following statements accompanied his entire political life: limited governement, lower taxes, anticommunism and free markets. He stated the following for his reason to change: „ I didn`t leave the democratic Party, the party left me.“ Before becoming the 40th President of the United States of America he was the Governor of California from 1967 to 1975, during this time he try to apply twice for the presidental candidate, but unfortunately finished both times second. His 3rd attempt in 1980 was succesful and he found himself in a race against the current President James Carter, which he won by one of the largest projections in the History with about 91% to 9% in electoral votes. (see figure 3 & 4,below)
Figure 3, State-by-State ResultsFigure 4, Electoral Votes
He took office on January 21st in 1981 as the oldest President inaugurated at the age of nearly seventy. Sixty-nine Days after taking office he was shot by a would-be Assassin but quickly recovered and returned to Duty. This brought him a growing popularity because people were impressed through his grace and wit overcoming the accident.
His greatest success during his first period as President was to stimulate economic growth, increase employment and rigorously opposing the soviets by strengthen national defense through inventing a missile defense system against the threat of long-term missiles, he also managed to have a tax reduction and a huge reform package. This was very succesful for the American Economy but the United States are still struggeling with huge deficits today. Reagan managed to increase his election Numbers again by his re-election in 1984 to the highest ever in the american History of presidental Elections to 98% against 2% in electoral votes.(see figure 5) His Opponent Walter Mondale managed only to win 2 States, his Home State Minnesota and Washington D.C....
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