The thread of the original text that the directors in both films seem to have focused upon was the Shakespearian language. In the 1968 version, the Shakespearian language was expected due to the traditional motif. The visual imagery and the language in this film go hand in hand, therefore, amplifying this thread. In the 1996 version, the Shakespearian language made the movie more interesting because everything else was so modern. The language seemed so out of place in this contemporary setting that there was no amplification by the imagery.
The 1968 Romeo and Juliet was nothing out of the ordinary from a very customary telling of the play. Therefore, it is hard to say that there are any outside influences of soci-political or cultural elements. The 1996 Romeo and Juliet was filmed during an era where new things are being discovered and technologies are beginning to boom. It’s no wonder Romeo and Juliet get a fresh face, contemporary setting and modern set.