There has always been a lot of discussion about the perception of African Americans in the media and how it affects their self-identity. It is easy to find examples of bias in portraying African Americans in the media. So what exactly is it that the media does to bring out these stereotypes, biases, and images that tend to stick with a lot of African Americans? The goal of this paper is to explore the different perceptions African Americans have gone through, how it has given them a sense of double consciousness on life, where the media image of African Americans that has stuck with them for so long can, and will go from here.
    According to the United States Census Bureau (2001), 12.3% of all people reporting as one race reported they were “Black or African American”. This ethnic identity is now the second biggest minority group in the United States. It also refers to a group of people that has been in the United States for as long as it has existed. However, through the persecution of slavery, the austerity of segregation, and the continuing underlying prejudice, African Americans are still searching for their true identity.
    Just as children that were adopted tend to long for a true identity most of their lives, so are the circumstances of the African American. Stolen from their homeland and forced into slavery in a new country, African Americans were basically victims of identity theft. Although a lot of progress has been made in the way of an American identity for African Americans, a true identity has not yet been found. According to W.E.B DuBois (1903) “The history of the American Negro is the history of this strife—this longing to attain self-conscious manhood, to merge his double self into a better and truer self” (p. 68).
    Many African Americans feel the same as W.E.B. Du Bois   when he says, “After the Egyptian and Indian, the Greek and Roman, the Teuton and Mongolian, the Negro is a sort of seventh son, born with a veil, and gifted with... [continues]

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