Role of It in Marketing

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  • Topic: Chennai, Sampling
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  • Published : February 20, 2013
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REVIEWING A RESEARCH PAPER

EMPLOYMENT POTENTIAL FACTORS OF THE IT INDUSTRY
An analysis with special reference to the city of chennai

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RESEARCHERS

|Mr. Muthumani. S, |Mr. Saravanan. T, | |Assistant Professor, |Assistant Professor, | |Dept of Management Studies, |Dept of Computer Science, | |Satyabama University, |Kodaikanal Christian College, | |Chennai - 600119 |Kodaikanal |

---------------------------------------------------------------------------------------- |Name |: |Karthikeyan. K | |Roll No |: | | |Department |: |Computer Science |

EMPLOYMENT POTENTIAL FACTORS OF IT INDUSTRY
An Analysis with Special Reference to the city of Chennai

India is the most populated countries in the world, next only to China. Although India occupies only 2.4% of the total area of the world, it supports over 15% of the world population. Growth in infrastructure, supply of man power and proficiency in the English Language has helped India emerge as an IT Service center in the whole world. Apart from these factors, the support of the India Government and its provisions on the IT sector make Indian Professionals grab more employment opportunities than any other country. This paper makes an attempt to understand the factors that influence the employment of talent in the IT industry as against the potential requirements.

OBJECTIVES OF THE STUDY
The objectives of the study are listed below
Primary Objectives
■ To understand the factors which influence the employment of talent in the IT industry? ■ To understand the difference in potential requirements in a service and product company. Secondary Objectives

■ To understand the primary reason for attrition
■ To find out how competitive the IT industry is
■ To understand impact of IT on the other sectors and
■ To understand the inclination of potential talents towards companies.

NEED FOR STUDY
■ It helps IT companies to plan for the future recruitment process. ■ It also help a person entering the IT industry to understand what the IT company expects from him(fresher) as well as down the line, to lead a successful career.

RESEARCH DESIGN
Research design is the plan, structure and strategy of investigation conceived so as to obtain answers to the research questions and to control the variance. Research design consists of complete outline of the research process engaged. Exploratory Research design was adopted for this research.

SOURCE OF DATA
The research data is collected as primary data and secondary data. Primary Data : It was collected by circulating questionnaires among the employees in the various IT industries related to the Telecom Domain in the Chennai City. Secondary Data : It was collected from various documents like books and from companies brochures and related websites.

MODE OF DATA COLLECTION
Data collection was done through the survey method. A structured questionnaire was framed to collect the data required for this study. It was designed to get unbiased information from the respondents.

SAMPLE DESIGN
---> The Convenience Sampling Technique

POPULATION AND SAMPLING UNIT
---> The sampling...
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