Role of Electronic Media of Communication - Paper

Topics: Television, Communication, Internet Pages: 6 (1484 words) Published: October 26, 2010
Role of electronic media of communication

Content Page 1. Introduction & Electronic media………………………………… 2

2. Electronic media of communication…………………………. 3-4

3. Advantages of electronic media……………………………….. 5

4. Disadvantages of electronic media …………………………….. 6

5. Conclusion………………………………………………………………….. 7

Electronic media:

Communication is a process of transferring information from one entity to another. Over time, technology has progressed and has created new forms of and ideas about communication. Electronic media plays a vital role in today’s life of communication. It plays an important role in highlighting problems in society either through entertainment, dramas or through news. Electronic Media has influenced people in developing change in attitude towards different situations. There are many forms of electronic media such as television, radio, videotape, internet through computer etc.

Electronic communication has contributed a lot in business environment. They made business meetings through Video, possible and communicating messages between employees like notices etc. Electronic Media also made possible communication between employees sitting in different branches and thus developing an organization more into community with people facing similar tasks. It also changes the way of communication for all class of people.

Role of electronic media of communication:
Nowadays, television has become the most popular media of human kind. It’s also the vital device in our daily life and almost every family have the access to it. By sitting ideally at home, watching TV, we can get a whole look all over the world. The appearance of television and television broadcasting enriches our entertainments. Many events and competition can be watched “live” and many exclusive movies are presented as well. For example now we can able to watch any kind of sports such as football, cricket, hockey, tennis etc live through cable. By the help of this electronic media people can able to know about different countries people life style ,culture ,nature wild life through some channel such as national geographic channel which can changes our way of thinking about another country.

Watch the various news channels today for example in our country ‘N’ TV, ATN, Channel i, B TV and foreign news channel such as Sky news ,BBC, AL -JAZIRA etc can give people almost every hour update news what is happening different parts of the world. They sometimes broadcast live news which can give people instant view of the situation. They most likely treat in sensationalising any news, more so if it is a political one or anti-establishment stories. There is a marked difference from the various foreign based news channels. The reporting style too is similar in almost all the channels. They all pick up the same story, at the same time and give almost accurately reporting. So television is very important electronic media of communication.

The radio is also one of the best (useful too) inventions that is also included in the electronic media which also a media of communication. Radio can gives us news, information which beneficial for us. In our country scenario where television is not available in rural area people can get information about current country situation, what is happening different parts of the world, weather news for example any cyclone or tornado will be coming or not etc. This kind of effective information saved lots of people life in previous decade.

Another form of electronic media of communication is internet which changes our daily life so dramatically. Internet came about when need arose to share information. Internet has made sharing of information...
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