ROLE OF COMMUNITY RADIO IN RURAL DEVELOPMENT
By Saad Ullah Khan Research Scholar, Department of Mass Communication Aligarh Muslim University, Aligarh 202002,U.P., India Email: firstname.lastname@example.org
India became independent on 15 August 1947.Though, after Independence we achieved tremendous success in many fields but still much is needed to be done in order to become a developed nation. Statistics betrays that after Independence our growth rate has increased from 3% to 9 % .But, still we are facing problems like poverty, illiteracy, unemployment etc.Besides; a major chunk of population living in villages (72%) is still backward. Though the government is spending million of rupees in the name of rural development, but still it’s not getting the desired results. Among many reasons, one of the foremost reason is the communication gap between government devised policies and common masses as people largely remain ignorant regarding them. In order to bridge this gap, a firm communication policy will prove crucial. According to this policy, local community media should be promoted in order to enhance community development, at least at grass root level. Among various existing genres of local community media, Community Radio will prove most effective as it can easily cover a wider range of area as well as diversified audience. Besides, experiments with community radio in many parts of India have proved it to be the cheapest and the strongest medium for fulfilling communication gap between the community and the Govt.It has proved to be a vital tool in strengthening the ‘Right to Freedom of Speech and Expression’ As, the community radio is still evolving it might be possible that in the near future, we will witness its various new forms which will be more superior as well as userfriendly.Well whatever the case may be,community radio has proved to be one of the best medium of communication at the grass-root level.
KEY WORDS :
Rural development, poverty, community radio, frequency, diversified audience, communication gap
From the macro point of view, development refers to the change from simple forms of organization and production to complex modern ones. Originally men and women lived in small, self-sufficient communities, dependent on things they found in their environment. If food, fuel, or materials ran out, they would simply move on. One of the first significant social and technological developments was the transition from this nomadic way of life to agricultural cultivation in settled communities, from which began societies as we know them today. So, this phenomenon will be termed as development, though in the materialistic sense. Development, as far as concerned is a wholesome process. Development doesn’t matter only the economic growth but also the social, spiritual and moral enhancement of the entire society or nation. Economists defined development as the growth in terms of structural and technological advancement. Typically, in the early stages of development economies have most of their production and labor force in agriculture. Later, the manufacturing and service sectors become larger. The service sector includes government, defense, construction, transport, finance, insurance, banking, and the like, as well as the work of people who do not produce physical objects such as cars or radios. Thus, accountants, lawyers, teachers, and hairdressers are considered part of the service sector. Another key feature of development is to eradicate poverty. Entire economies can be poor, or they can grow but still leave large sections of their people in poverty. In the second half of the 20th century, development policy makers became acutely aware of the difficulties a large number of countries in the developing world facing as most of them were former colonies of the industrialized nations. Development economics became more or less synonymous with the study of how these countries could...
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