To analyze how effectively the community radio can be used for the community development. Objectives:
•To identify how far the community radio has played its role in creating awareness about the local issues such as social, environment and economic. •To analyze the reach of community radio among public.
•To identify what genre of program is attracted by the public in community radio. •To analyze how far the community radio has created a change among the community people. •To identify the techniques can be used to make people involve more in the community radio for their community development. Need for the Study:
The Community Development Programme, which had its august inauguration in 1952 six years after the independence of our country— is a landmark in the history of the development of rural India and, at the same time, it is a dynamo of inspiration for our future village constructors and social reformers. There are various measures and techniques are adopted newly for the making the community development programme more effectively so as to compete with globalization. For achieving this the mass media is used as technique to reach the people easily but it has not reached to its success and it is mainly because of its generalization i.e it caters the general information to all and not concentrated on local issues which is much more needed for the community development. This vacuum is filled with the coming of local media especially community radio because of its cost effectives and catering to the needs of the local community. While the concept of Community Radio stations was relatively new, the management of new challenges is most. Community Radio stations have faced difficulty in meeting the expectations of the Community quite often. Of course radio station members have grown in to serve the local Communities. Thus the number of Community Radio Stations has been increasing. Yet no of studies and researches are needed to make it more effective.
Since, there are a very few studies only are available focusing on the role of Community Radio for Community Development in India, this study attempts to explore systematically how Community Radio helps local Community for its betterment in its Coverage zone. BACKGROUND OF THE STUDY:
Despite of increasing Globalization, communities are beginning to recognize their own identity, culture, traditional art forms and the value of working together at their local level. Ever since the massive Tsunami stuck India in 2004, an enormous interest arose on the role of Community Radio for providing local information to the needy people to suitably respond to Natural disasters. Because News and Information provided by main stream media are typically oriented to stereotype news casting, disaster victims often became frustrated due to lack of timely information that they really need for their lives. This study will explore how the community radio can play a vital role in the community development in various aspects. It includes i)Role in agricultural expansion
ii)Development of Human Resources
iii)Organization of development administration
v)Motivation of people towards nation building
vi)Increase in standard of living
vii)Growth of national economy
viii)Women Empowerment, etc.
The Role of media has become very important in shaping present day society. The print and the electronic media have become a part of one’s daily life. The media in itself is a very important instrument of change provided it behaves in a responsible and objective manner. Community Radio can serve as a platform for the local community and can help focus on the day to day concerns of citizens and help in realizing the local aspirations. The Community Radio is seen as the radio of the people, for the people and by the people. Community Radio encourages participatory community development, harnessing locally available...