Role of Community Radio in Community Development

Page 1 of 6

Role of Community Radio in Community Development

By | October 2012
Page 1 of 6
ROLE OF COMMUNITY RADIO IN COMMUNITY DEVELOPMENT
Aim:
To analyze how effectively the community radio can be used for the community development. Objectives:
To identify how far the community radio has played its role in creating awareness about the local issues such as social, environment and economic. •To analyze the reach of community radio among public.

To identify what genre of program is attracted by the public in community radio. •To analyze how far the community radio has created a change among the community people. •To identify the techniques can be used to make people involve more in the community radio for their community development. Need for the Study:

The Community Development Programme, which had its august inauguration in 1952 six years after the independence of our country— is a landmark in the history of the development of rural India and, at the same time, it is a dynamo of inspiration for our future village constructors and social reformers. There are various measures and techniques are adopted newly for the making the community development programme more effectively so as to compete with globalization. For achieving this the mass media is used as technique to reach the people easily but it has not reached to its success and it is mainly because of its generalization i.e it caters the general information to all and not concentrated on local issues which is much more needed for the community development. This vacuum is filled with the coming of local media especially community radio because of its cost effectives and catering to the needs of the local community. While the concept of Community Radio stations was relatively new, the management of new challenges is most. Community Radio stations have faced difficulty in meeting the expectations of the Community quite often. Of course radio station members have grown in to serve the local Communities. Thus the number of Community Radio Stations has been increasing. Yet no of studies and...