Role of Communication in Implementing Tqm

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Communication:
Communication is the activity of conveying information through the exchange of thoughts, messages, or information, as by speech, visuals, signals, writing, or behavior. Communication requires a sender, a message, and a recipient. The communication process is complete once the receiver has understood the message of the sender. Total Quality Management:

Total Quality Management or TQM is an integrative philosophy of management for continuously improving the quality of products and processes. QM functions on the premise that the quality of products and processes is the responsibility of everyone who is involved with the creation or consumption of the products or services offered by an organization. In other words, TQM requires the involvement of management, workforce, suppliers, and customers, in order to meet or exceed customer expectations. 1. Importance of communication in TQM:

It binds everything together. Starting from foundation to roof of the TQM house, everything is bound by strong mortar of communication. It acts as a vital link between all elements of TQM. Communication means a common understanding of ideas between the sender and the receiver. The success of TQM demands communication with and among all the organization members, suppliers and customers. Supervisors must keep open airways where employees can send and receive information about the TQM process. Communication coupled with the sharing of correct information is vital. For communication to be credible the message must be clear and receiver must interpret in the way the sender intended.

There are different ways of communication such as:
·Downward communication - This is the dominant
form of communication in an organization. Presentations and discussions basically do it. By this the supervisors are able to make the employees clear about TQM.
·Upward communication - By this the lower level...
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