Role of Advertising in Brand Personality

Topics: Brand, Brand management, Branding Pages: 2 (484 words) Published: February 19, 2011
The objective of the minor project is to explore through research papers view,findings,opinions and theories related to that topic.

1. Topic:
2. Relevance to the course:
3. Research papers explored to arrive at the topic:Name, source,author,status of publication,(published/unpublished) 4.Articles explored or read to arrive at the topic
5. List of research papers to be explored (illustrative not exhaustive i.e. you can not use some of the links you give) atleast 50 links of research papers.

It will be a 5 page document. also point 3 and 5 to be alloted 1.5 pages each. This proposal is for 10 marks.

Brand equity & advertising: advertising's role in building strong brands  By David A. Aaker, Alexander L. Biel

Advertising Management
 By Rajeev Batra

John G. Myers

David A. Aaker

ADVERTISING MANAGEMENT: Media Approach for Market Research

The Science and Art of Branding
 By Giep Franzen, Sandra Moriarty...
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