Submitted to Punjab Technical University
in partial fulfillment of the requirements
for the degree of
MASTERS IN BUSINESS ADMINISTRATION
Navpreet Singh Mann
PUNJAB TECHNICAL UNIVERSITY
This is to certify that the thesis/dissertation entitled, “A STUDY OF ROLE OF ADVERTISEMENTS AND PUBLICITY IN ADMISSION PROCESS IN SELECTED COLLEGES OF LUDHIANA CITY” submitted for the degree of M.B.A., in the subject of Research Methodology of the Punjab Technical University is a bonafide research work carried out by Navpreet Singh Mann (1174647) and Mankaranpreet Kaur (1174637) under my supervision and that no part of this thesis/dissertation has been submitted for any other degree. The assistance and help received during the course of investigation have been fully acknowledged.
Major Advisor (Name, Designation & Official Address)
We, Navpreet Singh Mann and Mankaranpreet Kaur, wish to express our acknowledgement:
To GOD for giving us wisdom and strength to climb one more step up successfully in the ladder of our life. The gratitude is framed by my belief that all gifts come from GOD.
To ___________ for being more than my advisor, for his inspiring guidance and constructive criticism, for helping me not to give in during the struggling time of the study.
To ___________ for……………
All may not be written but nothing is forgotten.
(Navpreet Singh Mann)
Title of the Dissertation: TO STUDY THE ROLE OF ADVERTISEMENTS AND PUBLICITY IN ADMISSION PROCESS IN SELECTED COLLEGES OF LUDHIANA CITY
Name of the Student:Navpreet Singh Mann (1174647), Mankaranpreet Kaur and Admission No.(1174636)
Major Subject:Research Methodology
Name and Designation:
of Major Advisor
Degree to be Awarded:M. B. A.
Year of award of Degree:2013
Total Pages in Dissertation:
Name of University:Punjab Technical University, Jalandhar
Signature of Major AdvisorSignature of the Student
TABLE OF CONTENTS
2 REVIEW OF LITERATURE
3 RESEARCH METHODOLOGY
4 RESULTS AND DISCUSSION
Advertising is a form of communication used to encourage or persuade an audience (viewers, readers or listeners) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Advertising messages are usually paid for by sponsors and viewed via various traditional media including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail...