ROLE AND POTENTIAL OF IT BASED TOOLS AND APPLICATIONS IN THE MARKETING OF ELECTRONIC’ RETAIL CHAINS Submitted By :Mr. Kaushik Sarkar A0101911023 MBA(Gen) Class of 2013
Under the Supervision of
Prof. Rakesh Gupta
Dept. Of Entrepreneurship
In Partial Fulfillment of Award of Master of Business Administration
AMITY BUSINESS SCHOOL AMITY UNIVERSITY UTTAR PRADESH SECTOR 125, NOIDA - 201303, UTTAR PRADESH, INDIA i
Title of Project Report
The Role and Potential of the IT Based Tools and Applications in the Marketing of Electronics’ Retail Chain
I declare (a) That the work presented for assessment in this Summer Internship Report is my own, that it has not previously been presented for another assessment and that my debts (for words, data, arguments and ideas) have been appropriately acknowledged (b) That the work conforms to the guidelines for presentation and style set out in the relevant documentation. (c) The work submitted has been checked by a plagiarism checking software and the work has been copied from secondary sources to an extent of 15%..
Kaushik Sarkar A0101911023 MBA (G) Class of 2013
I Prof. Rakesh Gupta hereby certify that Kaushik Sarkar student of Masters of Business Administration –(General) at Amity Business School, Amity University Uttar Pradesh has completed the Project Report on ― The Role and Potential of the IT Based Tools and Applications in the Marketing of Electronics’ Retail Chain, under my guidance.
Prof. Rakesh Gupta Professor Department of Entrepreneurship
This project of mine on the study of the various IT based tools and applications and their potential for the use of the marketing activities of the electronic retail chains, primarily DIGIWORLD, has been conducted and completed successfully. Hence, I would like thank a few important people without whom this study would not have been conducted...